77 STASHED IDEAS
We tend to judge the likelihood and significance of things based on how easily they come to mind. The more “available” a piece of information is to us, the more important it seems.
The result is that we give greater weight to information we learned recently because a news article you read last night comes to mind easier than a science class you took years ago. We also give greater weight to information that is shocking or unusual. Shark attacks and plane crashes strike us more than accidental drowning or car accidents, so we overestimate their odds.
There’s a reason why cultures around the world teach important life lessons and values through fables, fairy tales, myths, proverbs, and stories.
It is a field of study bringing together knowledge from psychology and economics to reveal how real people behave in the real world.
There is no real link between how memorable something is and how likely it is to happen. In fact, the opposite is often true. Unusual events stand out more and receive more attention than commonplace ones. As a result, the availability heuristic skews our perception of risks in two key ways:
We overestimate the likelihood of unlikely events. And we underestimate the likelihood of likely events.
“The attention which we lend to an experience is proportional to its vivid or interesting character, and it is a notorious fact that what interests us most vividly at the time is, other things equal, what we remember best.”
Astrology, aura reading, fortune telling, cold calling, and some personality tests all exploit the Barnum Effect: Individuals believe that personality descriptions apply specifically to them but they don't consider that the descriptions actually applies to everyone.
The term was first coined in 1956 by psychologist Paul Meehl. He compared the vague personality descriptions used in some psychological tests to P.T. Barnum, a famous showman.
When you know about these factors, it becomes easier to avoid falling prey to the Barnum Effect.
The Barnum effect is also called the Forer effect. Bertram Forer used a fake psychology test on his students then gave them supposedly individualised results a week later. He asked them to rate how well it applied to them. The students rated the accuracy of the statements at an average of 4.3 out of 5.
The problem was that Forer used various bits of copy he had found in a newsstand astrology book for the fake results and that all students received the exact same list of observations.
Morality is a set of standards that help people to live cooperatively in groups. Morality is not fixed. What is acceptable in one culture might not be admissible in another culture.
Sometimes, acting in a moral manner means individuals must sacrifice their short-term interests to benefit society. Individuals who don't do this may be considered immoral.
Morals usually shift over time, for example, pre-marital sex was once viewed as wrong, but many now find this acceptable. In some regions, cultures and religions, contraception is considered immoral, while other people consider contraception moral.
There are seven universal morals: be brave, be fair, defer to authority, help your group, love your family, return favours, and respect others' property.
Some people believe morality is personal, while ethics refer to the standards of a community.
Both laws and morals regulate behaviour in a community. Both have firm foundations in the idea that everyone should have autonomy and have respect for others. Some argue that laws and morality are independent, while others believe they are interdependent.
When we have unfinished tasks, we think about them continuously. But the moment they are completed, we forget about them. If we have unread email, we constantly wonder what it says. But once it has been dealt with, we often cannot recall the details of it.
The name for this phenomena is called the Zeigarnik effect and named after Russian psychologist Bluma Zeigarnik.
Once our brain receives information, it temporarily stores sensory memory (sight, hearing, smells, taste, and touch). If we pay attention to the information, it moves to our short-term memories.
If the task is incomplete, our brains can't let it go until it's done. That is why TV dramas use cliffhangers to end episodes.
As more and more jobs are eliminated due to technology, we need to keep reinventing ourselves and stay in a permanent state of transition, to be relevant in the future.
The Art of Re-inventing ourselves has 3 key factors:
The ability to recognize what has changed, accept that new reality and then adapt to it is the essence of “thinking different.”
A worldwide Digital Transformation has changed a lot of elements of our lives, including life expectancy, skill-set requirements, and new kinds of economies. Thinking different is a must-have approach to see new possibilities in the world of tomorrow.
In a fast-changing world, everyone needs to live in a “permanent state of transition” or “reinvention.”
We need to continuously adapt ourselves to unlock the opportunities and meet the challenges of our new technology-driven world.
Technology should ultimately be an enabler to enhance our personal lives in a better way.
Technology is best used when it complements us and enriches our lives in a positive way. We should be more happy, more creative and have spare time to spend doing what we love.
Teaming up with different, less than obvious partners, forming new and unlikely bonds, developing new ways of collaboration and finding uncharted and unknown ways of branching out is a definitive way of staying relevant and creative.