The Availability Bias: How to Overcome a Common Cognitive Distortion - Deepstash
The Availability Bias: How to Overcome a Common Cognitive Distortion

The Availability Bias: How to Overcome a Common Cognitive Distortion

Curated from: fs.blog

Ideas, facts & insights covering these topics:

6 ideas

·

7.33K reads

22

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

William James

“The attention which we lend to an experience is proportional to its vivid or interesting character, and it is a notorious fact that what interests us most vividly at the time is, other things equal, what we remember best.”

WILLIAM JAMES

149

5.66K reads

Behavioral economics

It is a field of study bringing together knowledge from psychology and economics to reveal how real people behave in the real world.

  • This is in contrast to the traditional economic view of human behavior, which assumed people always behave in accordance with rational, stable interests.
  •  The field largely began in the 1960s and 1970s with the work of psychologists Amos Tversky and Daniel Kahneman.
  • Behavioral economics posits that people often make decisions and judgments under uncertainty using imperfect heuristics.

106

469 reads

The availability heuristic

 We tend to judge the likelihood and significance of things based on how easily they come to mind. The more “available” a piece of information is to us, the more important it seems

The result is that we give greater weight to information we learned recently because a news article you read last night comes to mind easier than a science class you took years ago. We also give greater weight to information that is shocking or unusual. Shark attacks and plane crashes strike us more than accidental drowning or car accidents, so we overestimate their odds.

109

313 reads

Narratives are more memorable than disjointed facts

There’s a reason why cultures around the world teach important life lessons and values through fables, fairy tales, myths, proverbs, and stories.

104

375 reads

How the availability heuristic misleads us

There is no real link between how memorable something is and how likely it is to happen. In fact, the opposite is often true. Unusual events stand out more and receive more attention than commonplace ones. As a result, the availability heuristic skews our perception of risks in two key ways:

We overestimate the likelihood of unlikely events. And we underestimate the likelihood of likely events.

102

237 reads

How to overcome the availability heuristic

  • Always consider base rates when making judgments about probability.
  • Whenever possible, base your judgments on trends and patterns—the longer term, the better.
  • Take the time to think before making a judgment. Stop and go through the relevant information, rather than assuming whatever comes to mind first is correct.
  • Don’t rely on memory. Keep track of information you might need to use in a judgment far off in the future.
  • Go back and revisit old information.

109

281 reads

IDEAS CURATED BY

carson_

Running away from your problems is a race you`ll never win.

Carson 's ideas are part of this journey:

The Power of Storytelling

Learn more about problemsolving with this collection

How to use storytelling to connect with others

The psychology behind storytelling

How to craft compelling stories

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates