105 STASHED IDEAS
The Precautionary Principle prompts us to question our intuitions about the right decisions. The principle was first applied to regulations in Germany for preventing air pollution. It consists of two core components in German environmental law:
Instead of rejecting ideas right away, it helps to delay the decision regarding which idea to work on, and which ones to put in the wastebasket. Have people rate your ideas and get a signal about what is worth working on.
An abstract idea, if given thought and further brainstorming, can gain legs and become exciting, something to pursue on. Thinking about ideas that might fail may seem counterintuitive, but can be the pathway towards a trillion-dollar project.
We rarely achieve the ideal. The more complicated a situation, the more people it involves, the more variables and dependencies that exist, the more unlikely it will work out perfectly.
The problem is that while there are many possible outcomes for any given endeavour, we only consider the best case. While it might come to pass, you're better off preparing for the likelihood that it won't.
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