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Stashed ideas

41 STASHED IDEAS

  • It's a better fit in the modern SaaS market that depends on recurring revenue to succeed. The flywheel assists in proving immediate product value.
  • It leads to higher NDR. It delivers excellent experiences to both the new and existing users.
  • It speeds up over time. The growth stages feed on one another to produce faster growth.

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The SaaS industry can tap into a growth plan that gains momentum over time.

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There is no real reason any software should cost anything in particular.

  • Competition will frame you. So at least try to be the Cadillac of your space.
  • Try to double your pricing on the high end. Learn from it.
  • If you don’t have direct competition yet — create a Comp a few value layers up the App Stack.
  • Be more enterprise. Embrace security audits, SecOps, disaster recovery, penetration testing, etc.
  • Redefine your comp. Ask your existing customers how you can solve an even bigger problem.
  • Charge more for higher editions.
  • Don't let existing budgets define you.

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  • Touchpoint → exposure. That moment a customer comes in contact with a company's brand, product, employees or message. When a customer walks into a store and gets exposed to products and brand messages, that's a touchpoint.
  • Customer interaction → a two-way communication process between a customer and a company's brand/product.
  • Customer engagement → commitment/agreement of a customer to act.
  • Experience → perception. All the touchpoints, interaction, and engagement combines for the overall customer experience.

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