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Stashed ideas

16 STASHED IDEAS

How Google Works

Ever since Google was born in 1998, the company has become one of the most valuable and successful companies in the tech world. But despite having a net worth of hundreds of billions and 15 years of history, the company still maintains a startup mentality.

How does Google achieve that? By focusing on so-called smart-creatives. Smart-creatives are employees who possess a curious, ambitious personality and combine it with their tech know-how.

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Chairman Eric Schmidt and executive advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation

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The Tale of Every Wish

Gabriele Oettingen, an NYU psychologist, studied the curious mechanisms of wish fulfillment from inception to realization for over two decaades. It appears that the journey of wish fulfillment revolves four main protagonists: the dreamer, the dream, the fantasy, and the obstacle.

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