13 STASHED IDEAS
When you visit brands that are attributed with excellence such as the Apple Store, you know it’s beyond the product, store ambience and staff quality.
In fact, when you visit multiple stores of the same brand and experience excellence across board, you know it’s driven from the top.
There has to be a vision for excellence before services are designed and delivered.
This translates into excellent products, teams, systems and an excellent experience across all customer touchpoints.
The natural thing that happens when we experience something is to share it with others. It is exactly the same with customers. Deliver an excellent service to a customer and they would rave about it to others, treat them badly and they won’t hesitate to spread the news.
The question is, what experience are you giving your customers?
Are you intentionally building brand equity through excellent customer services or simply damaging your reputation by delivering poor services? This is exactly why you should value the Voice of the Customer (VOC).
I am constantly reminded how excellent customer services can turn customers into promoters
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