Today’s customers are more enlightened. They are also spoilt for choice in the market place, so it is no longer enough for a brand to simply sell a good product in the market. It must be accompanied with excellent services.Customers are now more interested in the way services are delivered, the reason winning businesses have prioritised customer services and the overall customer experience.It is for this reason Service Excellence is super-important, the ability to consistently meet and possibly exceed customer expectations.

Why is Service Excellence so Important Anyway?

When you visit brands that are attributed with excellence such as the Apple Store, you know it’s beyond the product, store ambience and staff quality. In fact, when you visit multiple stores of the same brand and experience excellence across board, you know it’s driven from the top.There has to be a vision for excellence before services are designed and delivered. This translates into excellent products, teams, systems and an excellent experience across all customer touchpoints.

The Importance Of Vision

Without understanding what excellence really means, every attempt to meet or surpass customer expectations is left to chance.Excellence represents outstanding and extremely good.But here is the catch, the validator of service excellence is the customer, not the brand.So every attempt to build and improve service excellence in business must always factor customer feedback.Question - how do your customers perceive and define the level of service you provide to them?

The Keyword Is Excellence

When there’s a culture of excellence, it strengthens the brand in many ways.<ol><li>Teams naturally display a culture of excellence in their work and how they serve customers</li><li>Products are designed and delivered with quality that matches a culture of excellence</li><li>Customers experience excellence across board and rank brands with excellent reviews</li><li>Customers buy more, shop more frequently and attract other customers through word of mouth</li><li>The position of the brand is further strengthened in the marketplace.</li></ol>Service Excellence must never be underestimated.It is a differentiator to win the marketplace.

Culture Of Excellence, and business Outcomes

It become more apparent to highlight the importance of service excellence in business, after speaking on a radio show yesterday

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Anything a customer says to others is mostly taken for gospel. This is exactly why you see the buying decisions of many customers influenced by reviews and testimonials from previous customers. The same customers can also influence their community actively by promoting your services and attracting more customers to you, by sharing their positive experiences with your brand.When this happens, you benefit from lower customer acquisition costs, faster transactions and stronger brand reputation.But for all these to happen, you have to Deliver an Excellent Service to your customers consistently.

The Voice Of The Customer Is Very Loud

The natural thing that happens when we experience something is to share it with others. It is exactly the same with customers. Deliver an excellent service to a customer and they would rave about it to others, treat them badly and they won’t hesitate to spread the news. The question is, what experience are you giving your customers? Are you intentionally building brand equity through excellent customer services or simply damaging your reputation by delivering poor services? This is exactly why you should value the Voice of the Customer (VOC).

Customers Will Always Share Their Experiences With Others

I am constantly reminded how excellent customer services can turn customers into promoters

Toba spent almost 30 minutes describing an experience he had on a recent holiday travel. Yannis, the driver sent from the hotel to pick him up from the airport was one of this highlights. And when…

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Reading a bit every day ads up, fast 📈. A daily reading goal helps to keep this healthy habit going.
Deepstash tracks your ideas read so you can measure your progress. We recommend you start with a goal of 5 ideas/day (which you can change anytime). You will start a streak if you reach your goal 2 days in a row.

Develop your reading habit

Ideas are curated by people like you from articles, books, podcasts and many more.
Adding ideas to Deepstash is great for when you discover something that you:
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🤗 share with others.

Where do ideas come from?

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.

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Deepstash is where smart people like you save ideas from the content they are consuming. Ideas are short and sweet, easy to scan and store for later.
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Do this — to make your customers talk about your service to others

Intro to Deepstash

It's time to
Read like a Pro.

Hello, this is Deepstash 👋

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Do this — to make your customers talk about your service to others

Intro to Deepstash

It's time to Read like a Pro.

Hello, this is Deepstash 👋

It's time to
Read like a Pro.