Amanda Brady (@amanbrad) - Deepstash

Amanda Brady

@amanbrad

Dance movement psychotherapist

11 Followers

204 Following

6 in

+3 more

35 STASHED IDEAS

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35 PUBLISHED IDEAS

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The main issues are: 

  • A large volume of projects 
  • The difficulty of measuring the project progress 
  • Lack of communication — ISMs were not working as a team 
  • Different levels of maturity/complexity: how to identify accounts in which the ISM needs to be more dedicated or less to deliver the same First Value 

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I think it’s a user scenario that most of us have experienced. You worked all day, your product is ready, the logistics side is Okay, your ads are excellent, but you had the opportunity to win the user you tried to contact during the day with paid ads in the evening. You are enduring the cost of the ad, but you are not directing sales to your users. 

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Google began to apply a very strict interpretation of their "misleading content" policy (without any warning to advertisers!). This sudden change in policy earned many companies a harsh slap. Following the steps below, you can help Sidestep (or even avoid) ad suspensions when Google and Facebook strikes the next time. If you’re a financial or health publisher using Adwords, you’re probably aware that this slap seems to involve ad claims with a tone of "f

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What exactly is branded content?
  • Branded content is content that does not involve traditional advertising. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer.
  • It is not advertising in the way most people think of advertising (commercials, banner ads, social media ads, etc…). The key is grabbing the attention of today’s consumer and driving real engagement through content. 
  • Branded content can entertain people or teach them something, resulting in better brand engagement returns than standard pre-roll content.

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One of the more rewarding things we do at PPC Samurai is offer a pro-bono service to manage the campaigns of some amazing charity organizations.

Apart from meeting certain eligibility criteria, the grants have a few conditions on how your campaigns need to be run, including which search keywords you can bid on, including:

  • No keywords with a quality score of 1 or 2 permitted
  • No single-word keywords permitted
  • Must maintain a 5% click-through rate (CTR) each month

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