I think it’s a user scenario that most of us have experienced. You worked all day, your product is ready, the logistics side is Okay, your ads are excellent, but you had the opportunity to win the user you tried to contact during the day with paid ads in the evening. You are enduring the cost of the ad, but you are not directing sales to your users.&nbsp;

Day - Hour Optimization

&nbsp;Google ads offers the opportunity to compare spending and revenue Metrics for our campaigns by days and hours and to optimize them. The most general purpose of day — hour optimization is to extinguish our campaigns that cause unnecessary costs. We can define unnecessary cost as Non-Converting access cost. At this stage, campaign performance can be increased by using bid settings. What needs to be done is to increase the bids of the campaigns that work well and to decrease the bids of the campaigns that not work well.

Extinguish If Unnecessary!

The performance of the campaigns varies depending on the parameters such as weekdays — weekends or day and night. At this stage, campaign performance can be increased by using bid settings. What needs to be done is to increase the bids of the campaigns that work well and to decrease the bids of the campaigns that not work well

Day Or Night

<img alt="Esra Kadı" src="https://miro.medium.com/max/500/2*1sHNTNA50Au2yjIUSKkOKg" width="48" height="48">We have come to the end of another tiring day. You brewed your tea, your snacks are ready, you are watching the Survivor with your family, at the same time you follow to twitter stream. 🏠 After your tea, the program is over too, already the hour is late too. 🌃You enter into Instagram before going to bed and came across the advertisement of trend dresses that you did not have the opportunity to review throughout the day. You clicked and started reviewing. The trends are quite good and interesting, but your eyes are about to close. You are tired, you have difficulty in making decisions, your credit card is not with you and you are too lazy to buy. You did not buy.I think it’s a user scenario that most of us have experienced. Well, as a marketing expert, let’s re-examine the scenario;You worked all day. As a result, your product is ready, the logistics side is okay, your ads are excellent. You had the opportunity to win the user you tried to contact during the day with paid ads in the evening. But your ad did not return to sale. The first user did not return, the second user did not, and they are not returning… You are enduring the cost of the ad, but you are not directing sale your users. 😱❗Today, I will explain how we measure such scenarios and how we take action. Let’s start reviewing from the reporting screens.️<h1 data-selectable-paragraph="">Extinguish If Unnecessary!💡</h1>🗝 Google Ads offers the opportunity to compare spending and revenue metrics for our campaigns by days and hours and to optimize them. In other words, we can examine in which hours our campaign more spends or on which days it generates more income.The most general purpose of day — hour optimization is to extinguish our campaigns that cause unnecessary costs. We can define unnecessary cost as non-converting access cost. Our aim here is to control the days and hours that cause unnecessary costs.Ok then, how?🗝 The performance of the campaigns varies depending on the parameters such as weekdays — weekends or day and night. At this stage, campaign performance can be increased by using bid settings. What needs to be done is to increase the bids of the campaigns that work well and to decrease the bids of the campaigns that not work well. 🌟<figure><img alt="" src="https://miro.medium.com/max/500/0*mTxs9cjDYiIjJwMr.png" width="680" height="227"><figcaption dir="auto">It is a graph of the transformations of a brand selling visual office materials. The places marked with red circles are weekends.</figcaption></figure>For example;Looking at the above (☝️) picture, it is seen that the weekend sales have decreased considerably. In this case, on the weekend, the bid settings of the ads are cut down to prevent unnecessary spending of the campaigns. On the contrary, we can increase the performance by increasing the bids during working hours on weekdays.✨ Thus, we reduce costs per conversion and increase ROAS (Return on Spend).Case Study;In the following chart(👇), it is shown the values of ROAS and Revenue for October month before making to the day-hour optimization.✨ The red box represents the weekend days. In charts, it is seen to very low value of ROAS in the weekend.<figure><img alt="" src="https://miro.medium.com/max/500/1*vu2dx4sHJoSqUGyRi5NWmQ.png" width="680" height="153"><figcaption dir="auto">Before do not making to day — hour optimization</figcaption></figure>Data after day-hour optimization was indicate in the visual below.👇 The red box refers to the weekend days. With day and hour optimization, we optimize our campaigns so that they do not spend weekend days as much as weekdays, and we managed to prevent the ROAS value from decreasing. ✈️After day and hour optimization, ROAS increase is clearly seen in the chart below .🌟<figure><img alt="" src="https://miro.medium.com/max/500/1*u62uqf_AAQUGLcpfOVkVxg.png" width="680" height="147"><figcaption dir="auto">After making to day — hour optimization</figcaption></figure>🗝 When we compare the two visual, we see that day-hour optimization not only reduces cost but also increases ROAS. ✔️ 💯

We have come to the end of another tiring day. You brewed your tea, your snacks are ready, you are watching the Survivor with your family, at the same time you follow to twitter stream. 🏠 After your…

marketingandsales

Marketing & Sales

We have come to the end of another tiring day. You brewed your tea, your snacks are ready, you are watching the Survivor with your family, at the same time you follow to twitter stream. 🏠 After your tea, the program is over too, already the hour is late too. 🌃

You enter into Instagram before going to bed and came across the advertisement of trend dresses that you did not have the opportunity to review throughout the day. You clicked and started reviewing. The trends are quite good and interesting, but your eyes are about to close. You are tired, you have difficulty in making decisions, your credit card is not with you and you are too lazy to buy. You did not buy.

I think it’s a user scenario that most of us have experienced. Well, as a marketing expert , let’s re-examine the scenario;

You worked all day. As a result, your product is ready, the logistics side is okay, your ads are excellent. You had the opportunity to win the user you tried to contact during the day with paid ads in the evening. But your ad did not return to sale. The first user did not return, the second user did not, and they are not returning… You are enduring the cost of the ad, but you are not directing sale your users. 😱❗

Today, I will explain how we measure such scenarios and how we take action. Let’s start reviewing from the reporting screens.️

🗝 Google Ads offers the opportunity to compare spending and revenue metrics for our campaigns by days and hours and to optimize them. In other words, we can examine in which hours our campaign more spends or on which days it generates more income.

The most general purpose of day — hour optimization is to extinguish our campaigns that cause unnecessary costs. We can define unnecessary cost as non-converting access cost. Our aim here is to control the days and hours that cause unnecessary costs.

Ok then, how?

🗝 The performance of the campaigns varies depending on the parameters such as weekdays — weekends or day and night. At this stage, campaign performance can be increased by using bid settings. What needs to be done is to increase the bids of the campaigns that work well and to decrease the bids of the campaigns that not work well. 🌟

For example;

Looking at the above (☝️) picture, it is seen that the weekend sales have decreased considerably. In this case, on the weekend, the bid settings of the ads are cut down to prevent unnecessary spending of the campaigns. On the contrary, we can increase the performance by increasing the bids during working hours on weekdays.✨ Thus, we reduce costs per conversion and increase ROAS (Return on Spend).

Case Study;

In the following chart(👇), it is shown the values of ROAS and Revenue for October month before making to the day-hour optimization.✨ The red box represents the weekend days. In charts, it is seen to very low value of ROAS in the weekend.

Data after day-hour optimization was indicate in the visual below.👇 The red box refers to the weekend days. With day and hour optimization, we optimize our campaigns so that they do not spend weekend days as much as weekdays, and we managed to prevent the ROAS value from decreasing. ✈️

After day and hour optimization, ROAS increase is clearly seen in the chart below .🌟

🗝 When we compare the two visual, we see that day-hour optimization not only reduces cost but also increases ROAS . ✔️ 💯

Day - Hour Optimization