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I think it’s a user scenario that most of us have experienced. You worked all day, your product is ready, the logistics side is Okay, your ads are excellent, but you had the opportunity to win the user you tried to contact during the day with paid ads in the evening. You are enduring the cost of the ad, but you are not directing sales to your users.
Google ads offers the opportunity to compare spending and revenue Metrics for our campaigns by days and hours and to optimize them. The most general purpose of day — hour optimization is to extinguish our campaigns that cause unnecessary costs. We can define unnecessary cost as Non-Converting access cost. At this stage, campaign performance can be increased by using bid settings. What needs to be done is to increase the bids of the campaigns that work well and to decrease the bids of the campaigns that not work well.
The performance of the campaigns varies depending on the parameters such as weekdays — weekends or day and night. At this stage, campaign performance can be increased by using bid settings. What needs to be done is to increase the bids of the campaigns that work well and to decrease the bids of the campaigns that not work well
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