Here's How B2C Companies Can Break Into B2B Markets

Because B2B transactions tend to be larger and vendor relationships longer-lasting, B2B companies must rely more on relationships and partnerships to expand into new markets.

Entire business models may be built on partnerships that allow companies to serve customers they otherwise couldn’t.

Consumer decisions can be based on emotions, personal preferences, and peer influence. Decision-making in businesses is much more complex.

More people have to weigh in, and there’s a strong emphasis on desired business results, such as reduced expenses and overall benefit to the client’s company.

Emotion really has little to do with solar when it’s a business decision.