Ideas from books, articles & podcasts.
The PLG model is about showing users what your product can do for them.
Our goal was for our product to be an MVP, and in doing so, it was essential to have a tight feedback loop between our users and the product. Basically, we needed as many people to use the app to gathe...
We discovered from looking at the organic ranking that the following factors came into play:
Word-of-mouth became more important than we initially anticipated....
We found the majority of the apps on the Shopify App store are product-led; however, nobody was giving users free access to the entire product before they bought it.
We established that we needed the following to be competitive on the Shopify platform:
We noticed that other quiz apps on the Shopify platform applied a limited freemium option, which meant you'd be allocated 5,000 quiz engagements every month for free. Anything over that, you would be bumped up to the basic plan at $39 a month.
We didn’t find this a good model because, by t...
When we thought about our product-led approach, we had to think about the steps for a user to derive value. The onboarding phase had the following steps:
it was important to get as many users as possible to help us rank higher organically and improve our product. We saw the importance of tapping into a customer feedback loop as quickly and efficiently as possible.
So we decided to go all-in on a pure freemium model.
Users have to experience a product without any sales pressuring them to try it or buy it.
We then went through a slew of doubts about our product:
The biggest challenge might be that users don’t value the product if they don’t pay for it. We know users typically always value a product they have a stake in. If it’s free, it’s easy to fall into that pile of tools that are left behind and forgotten.
To be competitive on the PLG platform, you need to:
Product-led growth has a customer-centric mentality and prioritizing which is vital to success.
The main goal of starting as a product-led organization is that we were able to get the product used by more users than if we had started as sales-led. In addition, giving users a free product to use eliminates a barrier to entry – pricing.
From there, we received real insights into the ne...
created 3 ideas
The SaaS industry can tap into a growth plan that gains momentum over time.
created 6 ideas
While the traditional ad model has worked well for social platforms in the past, new entrants have found new ways to monetize beyond targeted ads.
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