<ul><li>Based on the concept of Decision Paralysis, if you give users twenty amazing features at the beginning, they feel flustered and don't use a single one. </li><li>But if you give them only two or three of those features, and have them slowly unlock more, then they begin to enjoy and love the complexity.  </li></ul>

Decision Paralysis

<p>Evolved UI concept is very difficult for a company to implement emotionally, because it feels weird to withhold great features and functionalities from the user. </p><ul><li>For the designer though, it is important to acknowledge that withholding options can drive more behavior towards the Desired Action. </li><li>Just because it makes users feel uncomfortable doesn't mean it's necessarily bad for you, nor for the user. </li></ul>

Evolved UI

<p>One company that did implement the Evolved UI concept was Sony, calling it Evolution U/175. </p><ul><li>Though the Android smartphone system developed by Google was very powerful, Sony realized that it had a high learning curve that could fluster beginning users. </li><li>To address the situation, they launched the Evolution UI, which presented a very limited set of core options during the Onboarding process.</li></ul>

Sony's Take

Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key Features Explore what makes a game fun and engaging Gain insight into the Octalysis Framework and its applications Discover the potential of the Core Drives of gamification through real-world scenarios Book Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learn Discover ways to use gamification techniques in real-world situations Design fun, engaging, and rewarding experiences with Octalysis Understand what gamification means and how to categorize it Leverage the power of different Core Drives in your applications Explore how Left Brain and Right Brain Core Drives differ in motivation and design methodologies Examine the fascinating intricacies of White Hat and Black Hat Core Drives Who this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.

Actionable Gamification

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