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Decision Paralysis
- Based on the concept of Decision Paralysis, if you give users twenty amazing features at the beginning, they feel flustered and don't use a single one.
- But if you give them only two or three of those features, and have them slowly unlock more, then they begin to enjoy and love the complexity.
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14 reads
Evolved UI
Evolved UI concept is very difficult for a company to implement emotionally, because it feels weird to withhold great features and functionalities from the user.
- For the designer though, it is important to acknowledge that withholding options can drive more behavior towards the Desired Action.
- Just because it makes users feel uncomfortable doesn't mean it's necessarily bad for you, nor for the user.
2
11 reads
Sony's Take
One company that did implement the Evolved UI concept was Sony, calling it Evolution U/175.
- Though the Android smartphone system developed by Google was very powerful, Sony realized that it had a high learning curve that could fluster beginning users.
- To address the situation, they launched the Evolution UI, which presented a very limited set of core options during the Onboarding process.
2
13 reads
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Curious about different takes? Check out our Actionable Gamification Summary book page to explore multiple unique summaries written by Deepstash users.
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