Actionable Gamification - Deepstash
Actionable Gamification

Actionable Gamification

Yu-kai Chou



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Decision Paralysis

  • Based on the concept of Decision Paralysis, if you give users twenty amazing features at the beginning, they feel flustered and don't use a single one.
  • But if you give them only two or three of those features, and have them slowly unlock more, then they begin to enjoy and love the complexity.


2 reads

Evolved UI

Evolved UI concept is very difficult for a company to implement emotionally, because it feels weird to withhold great features and functionalities from the user.

  • For the designer though, it is important to acknowledge that withholding options can drive more behavior towards the Desired Action.
  • Just because it makes users feel uncomfortable doesn't mean it's necessarily bad for you, nor for the user.


4 reads

Sony's Take

One company that did implement the Evolved UI concept was Sony, calling it Evolution U/175.

  • Though the Android smartphone system developed by Google was very powerful, Sony realized that it had a high learning curve that could fluster beginning users.
  • To address the situation, they launched the Evolution UI, which presented a very limited set of core options during the Onboarding process.


4 reads



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