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Both/And Thinking is a book written by Wendy Smith and Marianne Lewis . It was published on August 9, 2022 by Harvard Business Review Press . The book delves into the concept of "both/and" thinking and how it can help individuals and organizations become more creative, flexible, and effective at solving problems. Authors Wendy Smith and Marianne Lewis introduce the concept of "both/and" thinking as a way to break free of binary thinking and embrace more creative and effective problem-solving.