"Reasons to Stay Alive" is a poignant and insightful book that not only provides a glimpse into the author's personal struggles but also offers valuable lessons on coping with mental health challenges and finding meaning in life's darkest moments.

Finding Hope Amidst Darkness

<ul><li>Matt Haig's honest account of his battle with depression and anxiety.</li><li>He shares his experiences with panic attacks and feeling overwhelmed.</li></ul>

Personal Struggles

<ul><li>Haig vividly describes how depression can make you feel trapped and hopeless.</li><li>The book emphasizes that depression is an illness and not a personal failing.</li></ul>

The Darkness of Depression

<ul><li>Discusses the loneliness that often comes with mental illness.</li><li>Highlights the importance of reaching out to friends and family for support.</li></ul>

Isolation and Loneliness

<ul><li class="ql-align-justify">Explores how spending time in nature can bring comfort and hope.</li><li class="ql-align-justify">Discusses the idea of finding solace in natural surroundings.</li></ul>

Nature's Healing Power

<ul><li>Haig's experiences with medication and how it can help manage mental health.</li><li>The importance of medical treatment in mental health recovery.</li></ul>

Mental Health Medication

<ul><li>How books and stories became a source of solace during Haig's struggles.</li><li>The idea that words can provide comfort and connection.</li></ul>

The Role of Literature

<ul><li>Talks about mindfulness and meditation as tools to regain control of thoughts.</li><li>Offers simple mindfulness exercises for anxiety and depression.</li></ul>

Mindfulness and Meditation

<ul><li>Addresses the pressure to appear perfect in a world driven by social media.</li><li>Encourages embracing imperfections and finding beauty in flaws.</li></ul>

The Myth of Perfection

<ul><li>The central message of the book is about finding hope and strength.</li><li>Haig's journey from despair to discovering reasons to keep going.</li></ul>

Hope and Resilience

<ul><li>Highlights that mental health challenges affect people from all walks of life.</li><li>Encourages open conversations to reduce stigma and increase understanding.</li></ul>

The Universality of Mental Health:

This book is a testament to the power of resilience and the importance of seeking help and support when needed.

Order THE COMFORT BOOK. Available now! THE NUMBER ONE SUNDAY TIMES BESTSELLER WHAT DOES IT MEAN TO FEEL TRULY ALIVE? Aged 24, Matt Haig's world caved in. He could see no way to go on living. This is the true story of how he came through crisis, triumphed over an illness that almost destroyed him and learned to live again. A moving, funny and joyous exploration of how to live better, love better and feel more alive, Reasons to Stay Alive is more than a memoir. It is a book about making the most of your time on earth. 'I wrote this book because the oldest clichés remain the truest. Time heals. The bottom of the valley never provides the clearest view. The tunnel does have light at the end of it, even if we haven't been able to see it . . . Words, just sometimes, really can set you free.'

mindfulness

Mindfulness

health

Health

mentalhealth

Mental Health

communication

Communication

books

Books

Matt Haig was born in Sheffield, England. He writes books for both adults and children, often blending the worlds of domestic reality and outright fantasy, with a quirky twist.

Matt Haig

Reasons to Stay Alive

The book provides a framework for people to define themselves, connections to others, and the environment they live in."The Art of Possibility" presents twelve breakthrough practices for bringing creativity into action. Here are some of the practices mentioned in the book.

The Possibility Paradox

Embrace the power of taking responsibility for your experiences.<ul><li>Challenge self-limiting beliefs and redefine your role in shaping your reality.</li><li>Cultivate a mindset of possibility and open yourself up to new opportunities.</li></ul>

"Compose Yourself"

Lighten up and don't take yourself too seriously.<ul><li>Release the need for control and perfection, allowing space for spontaneity and joy.</li><li>Embrace humor and playfulness as catalysts for creativity and growth.</li></ul>

"Rule Number 6"

Empower others to lead and nurture their potential.<ul><li>Recognize the value of every individual's contribution and encourage their active participation.</li><li>Foster a culture of trust, collaboration, and shared responsibility.</li></ul>

"Leading from Any Chair"

Granting genuine acknowledgment and support to others.<ul><li>Approach interactions with a presumption of excellence, promoting a positive environment.</li><li>Encourage and inspire others to reach their full potential by recognizing their inherent worth.</li></ul>

"Giving an A"

Cultivate a mindset of service and make a difference in the world.<ul><li>Recognize that your actions can have a profound impact on others and the greater community.</li><li>Actively seek opportunities to contribute your unique talents and passions.</li></ul>

"Being a Contribution"

Challenge the prevailing assumptions and redefine the possibilities.<ul><li>Question existing frameworks and beliefs to uncover new perspectives and opportunities.</li><li>Embrace a flexible and adaptive mindset that encourages innovation and growth.</li></ul>

"The Way Things Are"

Tap into your passions and allow them to guide your journey.<ul><li>Discover and pursue activities that ignite your enthusiasm and fuel your motivation.</li><li>Embrace the power of passion to propel you towards fulfilling and meaningful experiences.</li></ul>

"Giving Way to Passion"

Cultivate a grateful mindset and appreciate life's blessings.<ul><li>Shift your focus towards gratitude, acknowledging and savoring the positive aspects of life.</li><li>Practice gratitude as a way to foster happiness, resilience, and a sense of abundance.</li></ul>

"The Practice of Gratitude"

Recognize the subjective nature of perception and interpretation.<ul><li>Understand that our view of reality is shaped by our own unique perspectives and filters.</li><li>Explore alternative viewpoints and challenge assumptions to broaden your understanding.</li></ul>

"The Territory vs. The Map"

Create empowering frameworks to inspire and guide others.<ul><li>Develop visionary and inclusive frameworks that promote growth, collaboration, and innovation.</li><li>Provide a sense of structure and direction while allowing for individual autonomy and creativity.</li></ul>

"Leading by Creating Frameworks"

Express your authentic self and unleash your creative potential.<ul><li>Embrace vulnerability and overcome fear to share your thoughts, ideas, and talents.</li><li>Celebrate your uniqueness and allow your voice to contribute to the collective tapestry of human expression.</li></ul>

"Giving Voice to the Self"

Radiate positive energy and inspire others with optimism.<ul><li>Cultivate an attitude of possibility and resilience, even in challenging circumstances.</li><li>Serve as a beacon of hope and encouragement, igniting the spark of possibility in those around you.</li></ul>

"The Practice of Radiating Possibility"

'The Art of Possibility' offers a delightful roadmap to unlock your creative potential and embrace a life filled with endless possibilities.

A NATIONAL BESTSELLER Discover the twelve breakthrough practices for bringing creativity and a sense of possibility into all of your endeavors in this bestselling guide from the author of Pathways to Possibility Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment. The authors' harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.

career

Career

creativity

Creativity

leadershipandmanagement

Leadership & Management

In their playing you hear not only precision, color and balance, but thunder, lightning and the language of the heart. This is what the Boston Globe said about a performance by conductor Benjamin Zander with the Boston Philharmonic Orchestra, but it could apply equally to the Zanders' inspirational book, the product of a synthesis of the diverse worlds of the symphony orchestra and cutting-edge psychology. The Art of Possibility offers a set of breakthrough practices for creativity in all human enterprises. Infused with the energy of their dynamic partnership, the book joins together Ben's extraordinary talent as a mover and shaker, teacher, and communicator, with Rosamund Stone Zander's genius for creating innovative paradigms for personal and professional fulfillment. In lively counterpoint, the authors provide us with a deep sense of the powerful role that the notion of possibility can play in every aspect of our lives. The Zanders' deceptively simple practices are based on two premises: that life is composed as a story ("it's all invented") and that, with new definitions, much more is possible than people ordinarily think. The book shifts our perspective with uplifting stories, parables, and anecdotes from the authors' personal experiences as well as from famous and everyday heroes. From "Giving an A," to the mysterious "Rule Number 6," to "Leading from Any Chair"-the account of Ben's stunning realization that the conductor/leader's power is directly linked to how much greatness he is willing to grant to others-each practice offers an opportunity for personal and organizational transformation. The Art of Possibility provides a life-altering approach to fulfilling dreams large and small. The Zanders invite us all to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.Rosamund Stone Zander is a family therapist and a landscape painter. Benjamin Zander is the conductor of the Boston Philharmonic Orchestra and a professor at the New England Conservatory of Music. Based on the principles developed through the authors' unique partnership, Mr. Zander gives presentations to managers and executives around the world and Ms. Zander conducts workshops for organizations on practicing the art of possibility.

Rosamund Stone Zander

Benjamin Zander

The Art of Possibility

"Ten Types of Innovation" is a groundbreaking masterpiece that explores ten distinct avenues of innovation, providing practical frameworks and captivating examples to fuel your organization's transformational journey.

Unleashing the Innovation Spectrum

<ol><li>Profit Model</li><li>Network</li><li>Structure</li><li>Process</li><li>Product Performance</li><li>Product System</li><li>Service</li><li>Channel</li><li>Brand</li><li>Customer Engagement</li></ol>

The Ten Types of Innovation

Innovations in this category involve changes to the way a company generates revenue, such as new pricing models or revenue streams.<ul><li>Create alternative revenue models.</li><li>Introduce subscription-based services.</li><li>Implement dynamic pricing.</li><li>Explore value-based pricing.</li><li>Leverage cross-selling and upselling opportunities.</li></ul>

Profit Model

These innovations focus on creating or expanding networks and partnerships to enhance value creation and delivery.<ul><li>Foster strategic partnerships.</li><li>Build strong alliances with suppliers and distributors.</li><li>Create ecosystems to amplify reach.</li><li>Establish knowledge-sharing networks.</li><li>Engage in open innovation with external stakeholders.</li></ul>

Network

This type of innovation involves reorganizing a company's assets, processes, or operations to achieve better efficiency and effectiveness.<ul><li>Streamline workflows and eliminate bottlenecks.</li><li>Foster a culture of innovation and collaboration.</li><li>Embrace agile methodologies.</li><li>Restructure departments for better cross-functional collaboration.</li><li>Emphasize decentralized decision-making.</li></ul>

Structure

Process innovations involve improvements in the methods and techniques used to create and deliver products or services.<ul><li>Implement automation and digitization.</li><li>Integrate advanced technology into workflows.</li><li>Improve quality control and reduce waste.</li><li>Optimize supply chain and logistics.</li><li>Foster continuous improvement practices like Lean or Six Sigma.</li></ul>

Process

This category focuses on enhancing the features and functionality of a product to deliver superior performance.<ul><li>Improve product quality and reliability.</li><li>Enhance performance metrics, such as speed or durability.</li><li>Add innovative features and functionalities.</li><li>Incorporate cutting-edge technology.</li><li>Enhance user experience through intuitive design.</li></ul>

Product Performance

Product system innovations involve creating complementary products or services to enhance the overall customer experience.<ul><li>Develop complementary products or services.</li><li>Build integrated platforms or suites.</li><li>Provide seamless interoperability between products.</li><li>Offer customization or personalization options.</li><li>Enable easy integration with third-party products.</li></ul>

Product System

Service innovations involve improving customer support, delivery mechanisms, or other service-related aspects of a business.<ul><li>Enhance customer service responsiveness.</li><li>Implement self-service options.</li><li>Provide personalized and tailored experiences.</li><li>Offer proactive and anticipatory customer support.</li><li>Explore innovative service delivery channels.</li></ul>

Service

Channel innovations focus on finding new ways to reach customers or distribute products and services.<ul><li>Embrace digital channels and e-commerce.</li><li>Expand into new markets or geographies.</li><li>Develop strategic retail partnerships.</li><li>Establish direct-to-consumer channels.</li><li>Leverage social media and influencer marketing.</li></ul>

Channel

Brand innovations involve enhancing the way a company is perceived and experienced by its customers.<ul><li>Craft a compelling brand story.</li><li>Foster emotional connections with customers.</li><li>Differentiate through brand personality and values.</li><li>Innovate packaging and visual identity.</li><li>Develop memorable and engaging brand experiences.</li></ul>

Brand

This category involves innovations that improve the way a company interacts and engages with its customers.<ul><li>Leverage technology for personalized engagement.</li><li>Implement loyalty programs and incentives.</li><li>Foster community engagement and co-creation.</li><li>Embrace social media for customer dialogue.</li><li>Provide seamless omnichannel experiences.</li></ul>

Customer Engagement

Innovation is a vibrant playground awaiting your creative brilliance. So, jump in and explore the dynamic realms of these ten types, transforming your organization into a beacon of inspiration and success!

Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. <ul> <li>Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization</li> <li>Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field</li> </ul> The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

productivity

Productivity

entrepreneurship

Entrepreneurship

Larry Keeley

Helen Walters

Ryan Pikkel

Brian Quinn

Ten Types of Innovation

This insightful article explores strategies to uncover shared perspectives amidst contentious situations. It highlights the importance of active listening, empathy, and curiosity as essential tools for navigating disagreements.

Navigating the Perplexing Labyrinth of Disagreement

Practice active listening to understand differing viewpoints. Put away your phone, resist the urge to interrupt, and truly engage in conversation.Be present and attentive, not just physically but mentally. Give others the space to express their ideas without jumping to conclusions.

Listen Up, Buttercup!

Step into someone else's shoes to see the world from their perspective. Empathy opens doors to understanding and connection.Consider the factors that shape someone's beliefs and values. Empathy allows for a deeper appreciation of their experiences and motivations.

Empathy: The Magic Potion

Cultivate a genuine curiosity about others' opinions, even if they differ from your own. Ask open-ended questions and explore diverse perspectives.Approach conversations with a desire to learn rather than to prove a point. Ask questions that encourage meaningful dialogue and invite varied viewpoints.

Curiosity Killed the Conflict

Seek common ground by focusing on shared values or goals. Look beyond surface disagreements to find underlying areas of agreement.Identify common objectives or aspirations that align with different parties. Build bridges by emphasizing shared interests and seeking win-win solutions.

It Takes Two (or More) to Tango

Lighten the mood with humor and levity. Laughter can dissolve tension and foster a more relaxed atmosphere for constructive conversations.Use well-timed humor to diffuse conflicts and create a positive environment. A well-placed joke can help build rapport and ease the strain of disagreement.

Humor: The Glue of Human Connection

Accept that finding common ground doesn't mean complete agreement. Aim for incremental progress, focusing on areas where compromise is possible.Understand that complete consensus may not be feasible, but strive for small steps forward. Celebrate the achievement of finding commonalities and making incremental changes.

Progress Over Perfection

Finding common ground is an art, not a science. These key learning points will equip you with the tools to navigate disagreements with wit and grace.

Remember! 

These key learning points will equip you with the tools to navigate disagreements with wit and grace.

motivationandinspiration

Motivation & Inspiration

education

Learning & Education

loveandrelationships

Love & Relationships

humanresources

Human Resources

Discovering Common Ground: Navigating Disagreement

Looking to develop better habits? In this article, we've listed 18 habits that disciplined people cultivate, ranging from waking up early to sleeping well, to inspire and motivate you towards success!

Disciplined People - The Unicorns of Productivity!

Let's face it, waking up early is not easy, but disciplined people know that it's the best way to start the day. They use this time to plan, organize, and meditate, instead of hitting the snooze button a million times. So, next time your alarm goes off, channel your inner morning person and seize the day!<ul><li>Wake up early</li><li>Helps to be productive, proactive, and organized</li><li>Create a morning routine</li></ul>

Rise and Shine 

Disciplined people don't waste time on unimportant tasks. They have a clear goal and a to-do list that helps them stay on track. They don't get sidetracked by social media, emails, or other distractions. So, put down your phone, close your email, and focus on what's really important.<ul><li>Have a clear goal and prioritize</li><li>Create to-do list and plan ahead</li><li>Avoid distractions</li></ul>

Prioritize and Focus Person 

Sitting all day is not good for your body or your mind. Disciplined people know that exercise is a great way to boost their energy and focus. So, whether it's yoga, jogging, or weightlifting, find a physical activity that works for you and stick to it!<ul><li>Get physical</li><li>Increases energy and focus</li><li>Builds self-discipline</li></ul>

Exercise and Move 

Life can get overwhelming at times, but disciplined people know how to find their inner peace. They take the time to meditate, reflect, and connect with themselves. So, take a deep breath, find a quiet spot, and let your thoughts flow freely.<ul><li>Find inner peace</li><li>Boosts creativity and focus</li><li>Increases self-awareness</li></ul>

Meditate and Reflect 

You are what you eat, and disciplined people know that. They choose foods that nourish their bodies and minds, instead of junk food that makes them feel sluggish and unproductive. So, ditch the chips and soda and opt for a healthy snack that will give you the energy you need to crush your day!<ul><li>Nourish your body</li><li>Improve brain function and energy</li><li>Boosts self-confidence</li></ul>

Eat Healthy 

Disciplined people are lifelong learners. They're always curious and eager to expand their knowledge. They read books, listen to podcasts, and take courses to stay ahead of the game. So, grab a book, and learn something new today!<ul><li>Expand your knowledge</li><li>Keeps your brain sharp and curious</li><li>Develops new skills</li></ul>

Learn and Read 

Time is a precious resource, and disciplined people know how to use it wisely. They plan ahead, set deadlines, and eliminate procrastination. So, stop putting things off and get things done!<ul><li>Manage your time efficiently</li><li>Eliminate procrastination</li><li>Create deadlines</li></ul>

Manage Time

Disciplined people don't like clutter. They keep things simple and organized, which helps them focus on what's important. So, declutter your space and your mind, and simplify your life!<ul><li>Simplify your life</li><li>Minimize distractions</li><li>Focus on what's important</li></ul>

Keep it Simple 

Setting goals is important, but disciplined people know that setting realistic goals is even more important. They break down their big goals into smaller tasks, which makes them feel more achievable. So, set a goal that you can actually accomplish, and celebrate your progress along the way!<ul><li>Set achievable goals</li><li>Break them into smaller tasks</li><li>Track progress</li></ul>

Set Realistic Goals 

Failure is a part of life, but disciplined people don't let it defeat them. They use it as a learning opportunity and a chance to grow. So, embrace failure, learn from your mistakes, and keep pushing forward!<ul><li>Learn from failure</li><li>Overcome fear of failure</li><li>Stay resilient</li></ul>

Embrace Failure 

It's easy to get caught up in the negative aspects of life, but disciplined people know how to focus on the positive. They practice gratitude and appreciate the good things in their lives. So, take a moment to be thankful for what you have, and spread positivity wherever you go!<ul><li>Appreciate what you have</li><li>Focus on the positive</li><li>Stay humble</li></ul>

Practice Gratitude

Life is all about connections, and disciplined people know how to build meaningful relationships. They network, connect with people, and surround themselves with positive influences. So, make a new friend, join a community, and find your tribe!<ul><li>Network and connect with people</li><li>Develop meaningful relationships</li><li>Get inspired and motivated</li></ul>

Build Relationships

Disciplined people take ownership of their actions. They don't blame others for their mistakes or make excuses. They're accountable and have integrity. So, take responsibility for your actions, and be the best version of yourself!<ul><li>Own up to your mistakes</li><li>Be accountable for your actions</li><li>Develop integrity</li></ul>

Take Responsibility 

Disciplined people focus on growth and self-improvement. They are always looking for ways to learn and develop new skills. They don't settle for mediocrity but strive for excellence. So, focus on growth, and remember that every day is an opportunity to learn something new.<ul><li>Seek personal and professional growth</li><li>Embrace change</li><li>Challenge yourself</li></ul>

Focus on Growth

Growth and change often come with discomfort, and disciplined people are not afraid of it. They embrace discomfort as a sign of progress and use it as a tool to push themselves forward. So, embrace discomfort, and remember that it's a necessary part of the growth process.<ul><li>Step out of your comfort zone</li><li>Take risks</li><li>Embrace new experiences</li></ul>

Embrace Discomfort 

Positive thinking is a powerful tool, and disciplined people know how to use it. They focus on the good things, even when things are tough, and they keep a positive attitude. So, stay positive, and remember that everything will work out in the end.<ul><li>Stay positive</li><li>Focus on solutions</li><li>Overcome challenges</li></ul>

Keep a Positive Attitude 

Rest is crucial for productivity and creativity, and disciplined people know that. They take breaks to recharge their batteries and come back even stronger. So, take a break, and remember that it's okay to step away from work for a while.<ul><li>Give yourself time to rest</li><li>Avoid burnout</li><li>Recharge and rejuvenate</li></ul>

Take Breaks

Getting enough sleep is crucial for your physical and mental health, and disciplined people prioritize it. They make sure to get enough sleep to be at their best every day. So, prioritize sleep, and remember that a well-rested mind is a productive mind.<ul><li>Get quality sleep</li><li>Increases productivity and energy</li><li>Improves mental and physical health</li></ul>

Sleep Well 

Discipline is the bridge between goals and accomplishment.

"The future belongs to the disciplined. It's the undisciplined who are slaves to random chance."

personaldevelopment

Personal Development

habits

Habits

The Unicorns of Productivity!

In 'Contagious,' Jonah Berger explores the science behind viral content, uncovering six key principles that can help make your ideas and products spread like wildfire.

The Book That Will Infect You With Marketing Genius

<ul><li>Social Currency</li><li>Triggers</li><li>Emotion</li><li>Public</li><li>Practical Value</li><li>Stories</li></ul>

Six Key Principles 

Make people feel like insiders by giving them exclusive knowledge or access. People like to share things that make them look good.

Social Currency

Link your product or idea to something that people see or experience frequently. The more often people are reminded of your product or idea, the more likely they are to think about it.

Triggers

Emotions drive people to take action. Content that elicits strong emotional responses is more likely to be shared.

Emotion

People tend to mimic the actions of others. Make your product or idea visible and public to encourage others to follow suit.

Public

People share things that they find useful or helpful. Make sure your product or idea has practical value that people can apply to their daily lives.

Practical Value

Stories are powerful because they are easy to remember and pass along. Craft stories around your product or idea to make it more engaging and shareable.

Stories

Just because something is boring doesn't mean it's not contagious. In fact, some of the most contagious things in the world are also the most boring: like a yawn, or the common cold.

<ul><li>Top-of-mind awareness makes people more likely to talk about and remember things.</li><li>Products or ideas that are associated with frequent triggers are more likely to be talked about and shared.</li></ul>

Triggers Drive Word of Mouth

<ul><li>Emotionally charged stories are more likely to be shared and talked about.</li><li>Emotional content triggers physiological responses that make information more likely to be remembered.</li></ul>

Emotion Is Key

Get ready to learn the secrets behind the most shared content and start creating your own contagious campaigns.

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Reasons to Stay Alive

The Art of Possibility

Ten Types of Innovation

Discovering Common Ground: Navigating Disagreement

The Unicorns of Productivity!

Laughing Llama