Architect. I design buildings ... and myself.
Joined Aug 4, 2020
The Hook Model is a way of explaining somebody's interactions with a product as they go through the four phases: the trigger to begin using the product, an action to satisfy the trigger, a variable reward for the actions, and an investment - in which the user feels that the product is more valuable to them.
After the cycle has been completed by the user, their habits will reinforce the product and therefore a win to the company.
Many of us imprison ourselves in a self-made world of denial, not able to confront our own failings. We end up blaming others, or the world for our own shortcomings, just to avoid our deepest fears, like shame and a sense of worthlessness.
Our inability to confront our feelings of inadequacy is partly due to the consumer culture we live in, where our worth is measured by our wealth, possessions and achievements. This makes it impossible to be okay with being sub-standard and incompetent.
Music is important to people individually and on a societal level. Music is greatly influential to the state of technology. The devices we use to listen to music shape the technological landscape.
But when did earbuds become synonymous with a portable music player, and where did it all start?
❤️ Brainstash Inc.