INSPIRED - How to Create Tech Products Customers Love - Deepstash
MARTY CAGAN

Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.

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INSPIRED - How to Create Tech Products Customers Love

INSPIRED - How to Create Tech Products Customers Love

by Marty Cagan

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Technology and Business Intersection

Nine out of every ten products launched fail because they did not achieve their sales goals and in many cases, this happens because of the lack of a proper product management process and a professi...

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The PM has 2 primary responsibilities: Assess opportunities for product development and define the products that will be built to fit these occasions.

The PM...

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The PM must work intensively with a design team:

The interaction designer works to understand the requirements and way of thinking of the target audience, and creates a prototype, also called...

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To understand how best to exploit these opportunities, you need to use a list of questions proposed by Cagan. The key issues are:

  • What problem will this opportunity solve?
  • Who is...

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Discovering A Product

To create a good product, engineers need to build it, consumers must use it, and the product must be valuable for consumers to buy.

To prove this, the PM must use a navigable prototyp...

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Goal is to create a prototype with which anyone can interact to understand the product without necessarily having to look at its specifications. To prepare this, you will need volunteers.

Bri...

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Be present in every client interview and usability test. Keep your focus on identifying customer needs and find out for yourself how to meet those needs.

An excellent way to gain cust...

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To help with making hard decisions, you need to create a set of product principles.

Principles should be specific enough to help guide decisions about functionality, target audience, ...

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Adapting features indiscriminately to please specific customers, ends up making the product less attractive to the market and hampering its long-term success.

Product improvement shou...

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