A creative strategy is the organizing plan of action for a creative idea through. POT is the three outputs that a creative strategist is involved in. Platform, Orchestration, and Tactics.

What is Creative Strategy?

Creative strategy is short-term follows long-term brand Strategy.It is building brick, every time you do creative is build the new brick to brand strategy.

Creative strategy vs Brand Strategy

What is a creative strategy? A creative strategy is the organizing plan of action for a creative idea through. POT are the three outputs that a creative strategist is involved in. Platform, Orchestration and Tactics. In this video, I’ll be teaching you how to write a creative strategy. Timestamp: 00:00:00 - Intro 00:00:14 - Platform 00:00:55 - Why is it important 00:02:29 - When do you do creative strategy? 00:03:13 - What is the difference between creative strategy and brand strategy? 00:03:40 - When do you do creative strategy? 00:04:34 - What is an example of a good creative strategy? 00:04:40 - Miller Lite Campaign 00:05:06 - 3 things creative strategist has to do 00:05:29 - Idea Formula 00:06:15 - Ecosystem 00:07:17 - Tactical Briefs 00:07:59 - When is creative strategy not helpful? ⚡️ FREE CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this free mini-course. Here - https://bit.ly/31exvEJ ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔴 SUBSCRIBE & LEARN STRATEGY: https://www.youtube.com/c/JulianCole ————————— 🔥 Follow me on INSTAGRAM: https://instagram.com/byjuliancole TWITTER: https://twitter.com/juliancole ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Planning Dirty Academy. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://www.planningdirty.com/

What Is Creative Strategy?

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