A creative strategy is the organizing plan of action for a creative idea through. POT is the three outputs that a creative strategist is involved in. Platform, Orchestration, and Tactics.

What is Creative Strategy?

Creative strategy is short-term follows long-term brand Strategy.It is building brick, every time you do creative is build the new brick to brand strategy.

Creative strategy vs Brand Strategy

What is a creative strategy? A creative strategy is the organizing plan of action for a creative idea through. POT are the three outputs that a creative strategist is involved in. Platform, Orchestration and Tactics. In this video, I’ll be teaching you how to write a creative strategy. Timestamp: 00:00:00 - Intro 00:00:14 - Platform 00:00:55 - Why is it important 00:02:29 - When do you do creative strategy? 00:03:13 - What is the difference between creative strategy and brand strategy? 00:03:40 - When do you do creative strategy? 00:04:34 - What is an example of a good creative strategy? 00:04:40 - Miller Lite Campaign 00:05:06 - 3 things creative strategist has to do 00:05:29 - Idea Formula 00:06:15 - Ecosystem 00:07:17 - Tactical Briefs 00:07:59 - When is creative strategy not helpful? ⚡️ FREE CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this free mini-course. Here - https://bit.ly/31exvEJ ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔴 SUBSCRIBE & LEARN STRATEGY: https://www.youtube.com/c/JulianCole ————————— 🔥 Follow me on INSTAGRAM: https://instagram.com/byjuliancole TWITTER: https://twitter.com/juliancole ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Planning Dirty Academy. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://www.planningdirty.com/

marketingandsales

Marketing & Sales

writing

Reading & Writing

strategy

Strategy

creativity

Creativity

product

Product & Design

What is a creative strategy? 
 
A creative strategy is the organizing plan of action for a creative idea through. POT are the three outputs that a creative strategist is involved in. Platform, Orchestration and Tactics.
 
In this video, I’ll be teaching you how to write a creative strategy.

Timestamp:
00:00:00 - Intro
00:00:14 - Platform
00:00:55 - Why is it important
00:02:29 - When do you do creative strategy?
00:03:13 - What is the difference between creative strategy and brand strategy?
00:03:40 - When do you do creative strategy?
00:04:34 - What is an example of a good creative strategy?
00:04:40 - Miller Lite Campaign
00:05:06 - 3 things creative strategist has to do
00:05:29 - Idea Formula
00:06:15 - Ecosystem
00:07:17 - Tactical Briefs
00:07:59 - When is creative strategy not helpful?

⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - https://bit.ly/354vLU6

————————— 

⚡️STRATEGY MATE - https://strategyfinishingschool.com/lm-strategy-mate 
📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/lm-100-creative-ideas 
💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/strategy-papers 

—————————

🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe 
➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j 
➜ What is an insight vs observation : https://bit.ly/3cwW8mI 
➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 
➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt
—————————

🔴 SUBSCRIBE & LEARN STRATEGY: https://www.youtube.com/c/JulianCole

—————————

🔥 Follow me on 
INSTAGRAM: https://instagram.com/byjuliancole
TWITTER: https://twitter.com/juliancole

—————————

ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. 

WEBSITE:  https://strategyfinishingschool.com/

If you are looking to understand the role of a strategist in advertising you have come to the right place. 

I share my experience from being a strategist for leading brands like Apple, Uber, Disney and Facebook. 

I also run the Strategy Finishing School where I teach advertising strategy. 

This channel was created to help break down the strategy behind the best advertising campaigns and to also give you the tools to be able to write the briefs that get to great work. 

If you are interested in learning more about advertising strategy, you can join the Strategy Finishing School. 

What Is Creative Strategy?

What is Creative Strategy?

Creative strategy vs Brand Strategy

Related collections

Other curated ideas on this topic: