In single instant of time, pure performance is all that matters. Instead, over a prolonged period of time, survival dwarfs performance.

One loss means that you also forego all future gains. Losses are irreversible and extend in the future. Sadly, relationships, careers, investments, and sports often share this undesirable property. <ul><li>in most real-life situations, we have a limited number of trials.</li><li>How much are you expected to win if you play Russian Roulette a hundred times? </li><li></li></ul>

In any repeated activity, irreversibility absorbs future gains

Sports. The harder you practice, the faster you progress. However, if you try too hard, you might injure yourself. Irrecoverable damage at your joints might end your ability to perform the sport well, or at all.-Career. The harder you work, the more chances you have for professional success. However, if you work too many hours for too long, you might endanger your health, marriage, or mental sanity. Once lost, these are hard, if not impossible, to recover. A single negative event can render short-term maximization irrelevant.

Russian Roulette is non-ergodic because the lifetime outcome differs from the population outcome. If you decide to keep playing it because you fail to grasp its non-ergodicity and mistakenly believe that your lifetime outcome equals your population one, you will end up dead.

In ergodic systems, you can use the population outcome to make optimal decisions. In non-ergodic systems, you cannot.

If the population and lifetime outcomes differ, the system that produces them is non-ergodic. You can only rely on expected outcomes if you are guaranteed a large number of repetitions.

The population outcome is the outcome of many people performing an action once. The lifetime outcome is the outcome of one person performing an action many times

When we consider averages, the good offsets the bad. However, for individuals, something good happening to someone else doesn’t offset the bad that happened to them

When losses are irreversible, or when losses preclude future gains, do not decide based on averages. Instead, use more granular data. Ask yourself what might happen to you. Ask yourself if and how unexpected losses can negate your future plans

The barbell strategy consists of exposing most of yourself to safe activities and a tiny bit of yourself to risky ones with high upside.

Some reviews of Luca's previous books "This book is like a magnificent suspension bridge, linking the science of the human brain to the practical craft of applying it in everyday life. I loved it." – Rory Sutherland, Ogilvy's Vice Chairman “So insightful with common sense applications of Complexity and the ability to communicate clearly!!” – Bob Klapetzky. “A SUPERB book [...] by one of the profound thinkers in our field [behavioral economics].” – Michal G. Bartlett What's ergodicity, and why it matters? "The Most Important Property to Understand in Probability, in Life, in Anything." – Nassim Nicholas Taleb on ergodicity. "I think the most under-rated idea is ergodicity." – David Perell, author. Is ergodicity the most important concept in decision-making and behavioral sciences? (Yes.) Is it relevant for you in your daily life? (Yes.) Is it possible to explain it so simply that a grandma or a high-schooler can understand it? (Yes.) Even if they know nothing about maths? (Yes.) That's because ergodicity is an important idea with so many practical applications. Sadly, most books describe it in a very technical way, making it inaccessible to most people. In this short book, 6-times author Luca Dellanna describes ergodicity as simply as possible. You will read stories about how not knowing about it destroyed his cousin’s career as a skier, or how misunderstanding it caused additional deaths during the pandemic. You will learn how to spot situations in which ergodicity matters and the three strategies to react appropriately. The book is approximately 169 pages long, of which 143 are pure content and the rest tables of content, etc. Who is this book for? This book is for readers interested in growing themselves, their career, or their business, and who want to learn about ergodicity and its practical applications without having to understand its mathematical foundation. No mathematical knowledge is required, only a high-school level understanding of English. Readers who want to master the theory and mathematical foundation of ergodicity are better off reading a more formal manuscript. This book is not a substitute for it, but a complement. About the author Luca Dellanna is the author of 6 books. He is a researcher in complexity science and emergent behaviors, and an operational excellence consultant. He spoke at Nudgestock and regularly teaches risk management in masters. His personal website is Luca-Dellanna.com and his Twitter is @DellAnnaLuca.

books

Books

Ergodicity

If the philosophical argument doesn’t motivate you, search engines will. The CXL blog started in 2011 and, currently, includes about 700 articles. In October 2018, older posts began to decline in rankings.

Older post gets lower ranks

For your content, you need to answer the question, “If everything on Page 1 is a well-researched, 4,000-word guide, how can I make my article stand out?”Up-to-date content is one overlooked strategy. If I’ve come to expect that content on your site is up to date, that’s a powerful reason to click your link over another, even if you rank third or fifth.There’s a further opportunity: creating and maintaining non -evergreen content.We’re often told to make Twinkie content—stuff with a near-infinite shelf life. No expiration means no maintenance. But it also means that fewer people are publishing high-maintenance content (e.g., an article comparing prices and features of SaaS products).

Can be a differentiator

Why let great content go to waste? Few opportunities are as cost-efficient as updating old content. Learn how to do it right.

Updating Content: Process and Results for CXL

Look for recurring themes in the top-ranking pages, and make a note of their unique perspective or opinion. For example, a common angle for “how to develop film” is that you can do it at home.Content type  → blog post/articleContent format  → guide/how-toContent angle  → complete guides; techniques for beginners and/or writers who are new to SEO To match <a href="https://ahrefs.com/blog/search-intent/">search intent </a> and get a better chance at ranking, I chose to make this a comprehensive SEO resource for writers instead of, say, doing a roundup of quotes or a listicle of top writing tips.Search intent is a generally overlooked <a href="https://ahrefs.com/blog/google-ranking-factors/">ranking factor </a> that also  helps you re-optimize existing content.

Make notes of articles unique perspective and brainstorm what articles are best

Next, write out a logical heading structure using an ‘inverted pyramid’ approach. Start from the most substantial and important information about the topic, and keep building your arguments and expanding logically throughout the article.In my case, I started from a definition of SEO writing, explained why it’s important, then proceeded down into a linear set of how-to steps. The section about tips, which you’ll read shortly, is useful but not crucial—a ‘nice to know’ that comes at the bottom of the pyramid.

Need to know to nice to know

Your research pays off here, too, because knowing what your competitors did can help you come up with something unique. For example, most of the content that ranks for “SEO writing” uses generic examples: in contrast, I decided to take a ‘meta’ approach and show how a real piece evolves from initial idea to publication.

Add unique element: your process

Your<a href="https://ahrefs.com/blog/title-tag-seo/"> title tag </a> is the most visible element in the SERP , and you won’t get any traffic (or a good SERP click-through-rate) if people don’t think it’s worth clicking.<ul><li>Numbers (e.g. 27 Wedding Gift Ideas, or How To Cut Your Own Hair [4‑Step Guide])</li><li>Adjectives (e.g. easy, top, quick, cheap)</li><li>Freshness (e.g. Best Whimsical Socks for 2021)</li><li>Brand name (e.g. SEO Guide by Ahrefs)</li><li>Value proposition (e.g. How To Make Brownies in Under 10 Minutes)</li><li>Uniqueness (e.g. App Mistakes: 10 Lessons We Learned Launching (and Killing) Our App)</li></ul>

Create good title

An SEO writer works primarily with words, but images help your readers follow along and can give your content additional depth. Nobody enjoys a wall of text (unless they’re reading a novel): use images strategically to create breaks and visualize your points.

Use images

SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines.

marketingandsales

Marketing & Sales

writing

Reading & Writing

education

Learning & Education

What Is SEO Writing? How to Be a Better SEO Writer

The cheaper the content, the more competitive it will be to break through the noise. The barrier to entry is wildly low to write a roundup post (you don’t even need to write anything, really). Therefore, more people will enter that space, and you’ll have a harder time standing out.

Cheap content isn’t worth it

However, if done right, an expensive content strategy can be a powerful moat. The more expensive the content is to create, the harder it is for people to replicate what you’ve done. No one in the world can write the way Tim Urban does. You can’t compete.This is often the case with powerful thought leadership and original research. Many will try to replicate it, but it’s very near impossible to beat the initiator.

Expensive content is hard to recreate

This thought is really what led me down to the idea of “the cost of content production.” It started out as a cynical brush off towards bad content creators and led to a somewhat pragmatic angle on content marketing strategy.However, I’d feel bad if I left out my thoughts on why cheap content may actually externalize its cost to the reader. In other words, cheap content is probably contributing to a worse world (or at least a noisier world) and many of us are complicit.

Cheap content makes more bad than good

Further, I’ve found that opinionated pieces tend to be pretty valueless, in aggregate. How to pieces, walkthroughs, and data-driven content seem to be pretty important, especially when you’re trying to solve a specific problem.

What content is more important - avoid opinion pieces

Content creation has a cost, both directly and indirectly. Knowing that cost lets you make better business

business

Business

creativity

Creativity

humanresources

Human Resources

The Economics of Content Creation (or Why Most Roundup Posts Are Awful) - Alex Birkett

YOUR SUMMARY The “Summary” or “Summary of Qualifications” consists of several concise statements that focus the reader’s attention on your most important qualities, achievements, and abilities. (NOTE: If you are on LinkedIn, it is important that the summary in your resume be reflected in what you have in your LinkedIn summary. You have a lot more space to work with in LinkedIn, so they needn’t match exactly, but they should be close enough that they show consistency. You should be recognizable as the same person!) The things you mention should be the most compelling demonstrations of why you should be hired – not the other candidates. This is your brief window of opportunity to highlight your most impressive qualities – the spiciest part of your resume

Goal of summary: why you should be hired?

EXPERIENCE List jobs in reverse chronological order. Don’t go into detail on the jobs early in your career; focus on the most recent and/or relevant jobs. (Summarize a number of the earliest jobs in one line or very short paragraph, or list only the bare facts with no position description.) Decide which is, overall, more impressive – your job titles or the names of the firms you worked for – then consistently begin with the more impressive of the two, perhaps using boldface type.

Chọn cái gì nên bold - job titles hay name of firms

EDUCATION List education in reverse chronological order – degrees or licenses first, followed by certificates and advanced training. Set degrees apart so they are easily seen. Put in boldface whatever will be most impressive. Don’t include any details about college except your major and distinctions or awards you have won, unless you are still in college or just recently graduated. Include grade-point average only if over 3.4. List selected coursework if this will help convince the reader of your qualifications for the targeted job.

Phần học

It is documented that employers regularly review social media to see if there are reasons not to hire an applicant. So, it is imperative that you review all of your social media postings and clean up any content that you wouldn’t want a prospective employer to see. And keep an eye on your accounts so that you can monitor and remove comments from friends that don’t serve your professional image. Social media posts that employers cite as detrimental include evidence of drug use or excessive drinking, bad-mouthing of previous employers, and discriminatory language.

Cẩn thận social media, họ có thể tìm bạn

CONSISTENCY Your resume must be error-free. There are no spelling errors, no typos. No grammar, syntax, or punctuation errors. There are no errors of fact. Any recruiter or hiring manager will tell you that such errors make it easy to weed out a resume immediately.

Make sure không có lỗi nào

<ul><li>Be unduly modest. You are selling yourself, period.</li><li>Wing it. Real preparation and homework is required – no matter how lucky you’ve been in the past.</li><li>Include information – even if you’re proud of it – that could be construed as controversial or possible be off-putting to the employer (e.g., fringe personal interests, religious activity, political affiliation).</li><li>List everything you’ve ever done. It’s better to leave an employer a little curious and more apt to interview you.</li><li>Include salary information. It is appropriate for you to provide this information only when asked.</li><li>Mention reasons for leaving jobs. You can have tactful, professional reasons ready for interviews.</li><li>Include references. Provide them when requested, and be sure your references know that an inquiry is on the way.</li><li>Try to be funny or cute – no matter how great your personality, these things don’t translate on paper.</li><li>Include every single piece of information about yourself – this is not your resume’s job. If the employer wants to know more about you, they’ll ask you for an interview.</li><li>Get wordy. Don’t use three examples when one will suffice.</li><li>Be hyperbolic. Don’t use more than one power word or adjective in one sentence.</li><li>Underestimate the power of reading the job posting carefully and doing all of your homework. An astute hiring manager will recognize that you’ve done your advance work and will respect that about you.</li></ul>

Tóm tắt lại

This award-winning guide to resume writing will teach you to write a resume equal to one done by a top-notch professional writer.

career

Career

communication

Communication

How to Write a Masterpiece of a Resume

Typos. An extra “s” or a wrong “there,” “their,” or “they’re” might seem minor, but these mistakes tend to overshadow even your biggest career accomplishments. When you read your resume repeatedly, you can become blind to errors you would normally see. That’s why it’s essential to have someone review and edit your copy at least once. Another idea: Read the copy out loud. Often errors will reveal themselves.

Avoid mistakes, wording and grammar

Writing a stellar resume is about getting the basics right, avoiding common pitfalls and digging in to ATS optimization.

How to Create A Winning Resume – Definitive Guide

When recruiters scan a resume, the first thing they look for are mistakes. Your resume could be fantastic, but if you violate a rule like using an unprofessional email address or improper grammar, it’s going to get tossed out.

Recruiters look for mistakes

Mistake #2: Summaries are too long and formal. Many resumes include summaries that consist of paragraphs explaining why they are a “driven, results oriented team player.” When hiring managers see a block of text at the top of the resume, you can bet they aren’t going to read the whole thing. If they do give it a shot and read something similar to the sentence above, they’re going to give up on the spot.

Keep summary short

Would you rather hire a salesperson who “is responsible for driving new business across the healthcare vertical to help companies achieve their goals” or “drove $15M of new business last quarter, including the largest deal in company history”? Skip the buzzwords and focus on results.

Avoid buzzword, emphasize results

Mistake #4: Having a resume that is more than one page. The average employer spends six seconds reviewing your resume – if it’s more than one page, it probably isn’t going to be read. When asked, recruiters from Google and Barclay’s both said multiple page resumes “are the bane of their existence.”

1 page resume only

<ul><li>The average interviewer spends 6 seconds scanning your resume</li><li>The majority of interviewers have not looked at your resume until</li><li>you walk into the room</li><li>Resumes with a link to a comprehensive <a href="https://cultivatedculture.com/linkedin-profile-tips/">LinkedIn profile </a>have a <a href="https://www.resumego.net/research/linkedin-interview-chances/">71% better chance of hearing back </a></li><li>76% of resumes are discarded for an unprofessional email address</li><li>Resumes with a photo have an 88% rejection rate</li><li>58% of resumes have typos</li><li>Applicant tracking software typically eliminates 75% of resumes due to a lack of keywords and phrases being present</li></ul>

Some numbers

My analysis showed that highly effective resumes typically include three specific elements: quantitative results, a simple design, and a quirky interests section. This section breaks down all three elements and shows you how to maximize their impact.

Quantitative result, simple design, quirky interest section

<ul><li>Managed a team of 20 that consistently outperformed other departments in lead generation, deal size, and overall satisfaction (based on our culture survey)</li><li>Executed in-house marketing strategy that resulted in a 15% increase in monthly leads along with a 5% drop in the cost per lead</li><li>Implemented targeted social media campaigns across Instagram &amp; Pinterest, driving an additional 50,000 monthly website visits and generating 750 qualified leads in 3 months</li></ul>

Good quantitative example

If you can invoke an emotional response from your recruiter, you can influence the mental association they assign to you. This gives you a major competitive advantage.

Invoke emotional response with your interest section

I used to think the same thing until I came across this article on <a href="https://www.nickkolenda.com/font-psychology/">Font Psychology. </a> It consolidated information from 75+ academic studies on the subject that all point to a similar conclusion – fonts have a huge impact on our perception of the written product be it a paper, a website, or a resume.

Use font for psychology

The cover letter is your place to expand on the experience, skills, and achievements you highlighted in your resume. Crafting a great cover letter is also going to increase the strength of your overall application. Data shows that <a href="https://www.forbes.com/sites/shelcyvjoseph/2020/02/19/do-you-still-need-to-write-a-cover-letter-the-answer-is-yes/#6ade21302f35">53% of employers </a>prefer candidates who submit a cover letter.

Write cover letter

This guide will show you how to write a resume that's guaranteed to land you more job offers (with 5+ proven resume templates that are free to download)!

How To Write A Job-Winning Resume In 2020 [5+ Templates & Examples]

First, I became very good at Googling things. I read and re-read articles about product management by great product managers, designers, engineers, investors, and executives. Long story short, I read a lot and worked a lot more. That’s not helpful so we won’t focus on that. I’ll provide resources at the end if you want to know the specific articles and books that helped me.

Start with googling

One of my first roles at HubSpot was focused on <a href="https://beomniscient.com/">content marketing </a>and co-marketing. I pitched a new type of campaign and convinced my VP of marketing at the time to let me work on it as my main project. He approved and it was my first time working on a project that required managing and coordinating so many moving parts and people (26 speakers, 5 different marketing teams, 30 web pages, dozens of creative assets, etc.). Fortunately, it went well.

Pitch ideas to work on a project

and pushing myself to do more <a href="https://davidlykhim.com/speaker">public speaking about marketing and product management </a>.

Practice public speaking

remotework

Remote Work

corporateculture

Corporate Culture

product

Product & Design

From Marketer to Product Manager: 6 Skills that Set Me Up for Success | David Ly Khim

Instead of freelance writing, consider starting a content writing agency. Bring on other people to write the content and focus on getting clients.

Bring others instead of being a freelance

You can even do this in your own life. I call this the “what sucks?” method of <a href="https://www.sidehustlenation.com/how-to-come-up-with-new-business-ideas/">coming up with business ideas </a>.

What sucks to come up with business ideas

Instead of a generic personal blog, build a helpful, authoritative resource on one topic.

Writing: focus on one topic only

For example, I invest in Real Estate Investment Trusts (both traditionally traded REITSs and “eREITs” like <a href="https://www.sidehustlenation.com/fundrise">Fundrise </a>). This allows me to earn <a href="https://www.sidehustlenation.com/passive-income/">passive cash flow </a>from a diversified portfolio of properties. And I’ve never had a tenant call in the middle of the night to say their water heater is leaking!

Investing in real estate stocks

And as a student of history, you know that the best gold rush entrepreneurs weren’t the ones mining for gold–they were the ones selling the shovels. When you see a hot MLM that “everyone” is talking about, what proverbial shovels could you sell into that gold rush?

Gold rush

First, if the “business in a box” or “business with training wheels” concept appeals to you, you might consider <a href="https://www.sidehustlenation.com/licensing-or-franchising-a-business/">licensing or franchising </a>.

Licensing and franchising

crypto

Cryptocurrency

moneyandinvestments

Money & Investments

entrepreneurship

Entrepreneurship

startup

Startups

5 of the Most Popular Side Hustles - And What to Do Instead

When it comes to artificial light, most LED lightbulbs deliver sharp, bluish hues (which tend to <a href="https://www.health.harvard.edu/staying-healthy/blue-light-has-a-dark-side">keep us up </a>), so it might be worth replacing them with smart bulbs such as<a href="https://www2.meethue.com/en-us/bulbs">the Hue line from Philips, </a>which can be wirelessly adjusted from most smart-home systems. If that feels too involved, Augustin says any home lightbulb labeled “<a href="https://www.homedepot.com/b/Lighting-Light-Bulbs-LED-Bulbs/Warm-White/N-5yc1vZbm79Z1z0wujj">warm and white </a>” will do.

Warm and light bulbs work better

Light, paint, patterns and other design elements affect your mood.

Ergodicity

Updating Content: Process and Results for CXL

What Is SEO Writing? How to Be a Better SEO Writer

The Economics of Content Creation (or Why Most Roundup Posts Are Awful) - Alex Birkett

How to Write a Masterpiece of a Resume

Tam Nguyen