What Is SEO Writing? How to Be a Better SEO Writer

Look for recurring themes in the top-ranking pages, and make a note of their unique perspective or opinion. For example, a common angle for “how to develop film” is that you can do it at home.

Content type  → blog post/article

Content format  → guide/how-to

Content angle  → complete guides; techniques for beginners and/or writers who are new to SEO

To match search intent  and get a better chance at ranking, I chose to make this a comprehensive SEO resource for writers instead of, say, doing a roundup of quotes or a listicle of top writing tips.

Search intent is a generally overlooked ranking factor  that also  helps you re-optimize existing content.

Next, write out a logical heading structure using an ‘inverted pyramid’ approach. Start from the most substantial and important information about the topic, and keep building your arguments and expanding logically throughout the article.

In my case, I started from a definition of SEO writing, explained why it’s important, then proceeded down into a linear set of how-to steps. The section about tips, which you’ll read shortly, is useful but not crucial—a ‘nice to know’ that comes at the bottom of the pyramid.