It is better to be first than it is to be better. Being first puts you at the forefront of the mind of potential consumers, your brand becomes asynchronous with being before others

Law Of Leadership

If you can't be first in a category, set up a new category you can be first in. This ties back in to law #1, become first in your prospect's mind

The Law Of Category

Its better to be first in the mind than to be first in the marketplace. Be thought of before competitors & you be thought of first in the marketplace

The Law Of Mind

Marketing is not a battle of products, its a battle of perceptions. Its about how your product is perceived in the eyes of your prospective consumer.

The Law Of Perception

The most powerful concept in marketing is owning a word in the prospect's mind. Own the word & your product or service becomes asynchronous to it.

The Law Of Focus

Two companies cannot own the same word in the prospect's mind. You will always think of one before the other.

The Law Of Exclusivity

The strategy to use depends on which rung you occupy on the ladder. Being on the bottom of the ladder means you can't use the strategy of those at the top of the ladder.

The Law Of The Ladder 

In the long run, every market becomes a two-horse race. Competition may start off hot, but as time progress, only two will stand.

The Law Of Duality

If you're shooting for second place, your strategy is determined by the leader. Those leading the market, determine the market.

The Law Of The Opposite 

Over time, a category will divide & become two or more categories. Sub categories develop to appeal to diversity.

The Law Of Division 

Marketing effects take place over an extended period of time.A shift will happen gradually, you must alter the perspective of prospects.

The Law Of Pers

There is an irresistible pressure to extend the equity of the brand. The urge to extend the brand into more than it is always lurks below the surface. There is a time & place.

The Law Of Line Exsten

You have to give up something in order to get something. Sacrifice is required to gain what you desire next. This is a general rule of thumb.

The Law Of Sacrifice 

For every attribute, there is an opposite effective attribute. There lives duality in every step of the way.

The Law Of Attributes

When you admit a negative, the prospect will give you a positive. These are expected, overturn these with more conclusions highlighting your statement with a sense of finality with a conclusion as a means.

The Law Of Candor

In each situation, only one move will produce substantial results. One strategy, one move, one attempt could change everything.

The Law Of Singularity

Unless you write your competitor's plans, you can't predict the future. Prepare for it, so you don't have to get prepared for it.

The Law Of Predictability 

Success often leads to arrogance, & arrogance to failure. Keep a level head & conquer your will to overlook the steps required to remain successful once you've become successful.

The Law Of Success

Failure is to be expected & accepted.Fail faster, learn, & keep growing.

The Law Of Failure 

A situation is often the opposite of the way it appears in the press. The news paints narratives for whatever agenda it has, use discernment.

The Law Of Hype 

Successful programs are not built on fads, they're built on trends. Trends are like waves, catch them at the right time & you can catapult yourself to success.

The Law Of Acceleration

Without adequate funding, an idea won't get off the ground.

The Law Of Resources

These laws are necessary in order to develop & grow your brand or company 

Flora MacDonald never sought the fame that her contemporaries and history bestowed on her. She seldom spoke of the journey over the sea to Skye with Bonnie Prince Charlie and rarely used her popularity to benefit herself during her hard life. Because of this reticence and the fact that she and her husband lost everything in North Carolina during the American War of Independence, it is difficult to write a conventional biography of her. Little was recorded of the appalling suffering of women and children during this bitter war and its aftermath, despite their hardships being much worse than that of the men who were directly involved in it. Flora endured as much as anyone, but she suffered it in silence. As a result her biographers have either ignored this period or glossed over it, but Hugh Douglas has carried out research in Scotland, North Carolina and Nova Scotia to build up a picture of these lost years. Consequently, this book is at once a biography, a social history and a detective story which is a tribute to a clan and a remarkable family within that clan.

Understand yourself and those around you.

psychology

Psychology

corporateculture

Corporate Culture

marketingandsales

Marketing & Sales

books

Books

The 22 Immutable Laws of Marketing

The starting point of all achievement. Know what your goal is & know what you want. This will create a "success conscious" & protect you against failures.

Definiteness Of Purpose

The coordination kf effort between two or more people in a spirit of perfect harmony in order to attain a specific goal. Adapt a definite purpose with an objective to be attained by the alliance.Establish a plan in which each member makes a definite contribution No man can become a permanent success without taking others along with him

Master Mind Principle

A state of mind through which your aims, desires, plans, and purposes are translated into their physical or financial equivalent. You can do it if you believe you can!

Applied Faith

A pleasing personality helps you master the major cause of a failure which is the inability to get along with people harmoniously

Pleasing Personality 

Render more & better service than you are paid to render, doing it all the time & with a pleasing, positive attitude. The most successful men are those who serve the greatest number of people.

Going The Extra Mile 

The inner power that starts all action; the power that inspires the completion of that one begins. No man is free until he learns to do his own thinking and gains the courage to act on his own personal initiative.

Personal Initiative 

The ability to control our thoughts and emotions, self-discipline is the only thing in life over which you have complete, unchallenged, and unchallengable control. Direct your thoughts, control your emotions and ordain your destiny.

Self Discipline 

The highest form of self-discipline, the act of coordinating all your mind's faculties and directing their combined power to a given end. You can keep your mind working for you, even while you sleep, with controlled attention.

Controlled Attention

A contagious state of mind that not only helps you gain the cooperation of others but, more importantly, inspires you to draw upon and use the power of your imagination. Real enthusiasm comes from within, and is faith in action.

Enthusiasm 

Imagination is your mind's exercise, challenge and adventure. It uses old ideas and established facts to reassemble them into new combinations and to put them to new uses. Imagination is the workshop of the soul.

Imagination 

Hardship and adversity are a common language of nature in which she speaks to all living creatures and teaches them many things they would not learn in any other way.Every adversity carries with it the seed of an equivalent or greater benefit.

Learning From Adversity And Defeat

Successful people know themselves, not as they think they are, but as their habits have made them: the use of time and money are the most vital of these habits. Tell me how you use your spare time and how you spend your money, and I will tell you where and what you will be ten years from now.

Budgeting Time And Money 

To govern your life, you must be able to given your mind, and that is the starting point of all riches. Be careful what you wish for, for you will surely achieve it.

Positive Mental Attitude 

The accurate thinker recognizes all the facts about life, both good and bad, and assumes the responsibility of separating and organizing the two, choosing those which serve his needs and rejecting all others. You are what you think

Accurate Thinking 

The key that coordinates all other principles and sets all ideas into motion, sound health provides the "flavor" to the good things in life. Good health, a sense of well-being and a purpose for living make any day beautiful.

Sound Physical Health

Harmony based on a definite motive, cooperation is the medium through which great personal power may be attained; the willing cooperation and coordination of effort to achieve a specific objective. Harmonious cooperation is a priceless asset that you can acquire in proportion to your giving.

Cooperation

The cosmic habit force is the universe's law of equilibrium, the one natural law into which all other natural laws resolve themselves. When you learn to weave unpleasant circumstances into something useful, you're on the road to success.

Cosmic Habitforce 

The 17 Universal Principles of Success & Achievement. Success is yours for the taking! 

Napoleon Hill summed up his philosophy of success in Think and Grow Rich!, one of the bestselling inspirational business books ever. A recent USA Today survey of business leaders named it one of the five most influential books in its field, more than 40 years after it was first published. Now, in Napoleon Hill's Keys to Success, his broadly outlined principles are expanded in detail for the first time, with concrete advice on their use and implementation. Compiled from Hill's teaching materials, lectures, and articles, Napoleon Hill's Keys to Success provides mental exercises, self-analysis techniques, powerful encouragement, and straightforward advice to anyone seeking personal and financial improvement. In addition to Hill's many personal true-life examples of the principles in action, there are also contemporary illustrations featuring dynamos like Bill Gates, Peter Lynch, and Donna Karan. No other Napoleon Hill book has addressed these 17 principles so completely and in such precise detail. For the millions of loyal Napoleon Hill fans and for those who discover him each year, Napoleon Hill's Keys to Success promises to be a valuable and important guide on the road to riches.

personaldevelopment

Personal Development

mentalhealth

Mental Health

leadershipandmanagement

Leadership & Management

Napoleon Hill's Keys to Success

These seven rules will help you deliberately take control of your thoughts, your programs, and their outcome in your everyday life.

The 7 Rules Of Neuroplasticity 

Mindfulness is the process of being consciously aware of your own mental environment and activity in a purposeful way at all times. Metacognition - a form of active thinking which is a function of the prefrontal cortex, it helps you regulate and manage your own thoughts. While it may be the choices you make each day that determine the road you wish to follow, it is first your mindfulness that heightens your brain's sensitivity to seeking that path.

Mindfulness 

Without making clear choices, you leave your brain to its own meanderings & those are determined by your old programs or by the random influences of whatever happens to be taking place in your life at the moment. Each choice you make gets recorded in your brain, and if you repeat that same choice often enough, it will actually form its own set of neural pathways and connections in your brain. Two types of choices - Conscious choices - The ones you think about when you're making them Unconscious choices - Any decision you make that you don't think about making

Choices

Intention is the creation of direction, with purpose: it is identifying the goal. When you're rewiring your brain, your success will depend on your mental direction and on the amount of intention you create in your own mind. Intention is the driving force of creation

Intention 

When the brain is rewiring itself, it responds best to clear, specific directions, not to messages that are vague and unfocused. The clearer the picture you're able to give your brain, the more detailed the neural imprint of that goal will be recorded in your brain. Your brain, when seeking a goal, will record only what you tell it, and exactly what you tell it, and only as completely as the picture you present to it.Anytbibg you leave unclear induces the brain to come up with its its own version of what it thinks you want.

Focus

The more famiar something begins to feel, the more "permanent" the that has become. Your brain forms almost all of its new neural pathways through repetition. It also strengthens older pathways with the same process.

Repetition 

When you're wiring your brain, strong emotions create strong programs. Your neuroplastic activity is strongest when your emotions are the most intense. Because of the mental chemistry of your own emotions, the programs you're wiring in will be stronger, last longer, and keep you moving in the direction of achieving your goal.

Emotion 

When it comes to wiring your brain, belief make a profound difference in the strength of the neural programs you create. If you want to succeed, time after time, you should consistently add your personal belief to the formula. The three rules of Neuroplasticity programming: choice, belief, & repetition. The more you believe in the outcome, the more that outcome tends to happen.

Belief 

The mind is a battlefield of thoughts, turn the tide & understand how to best create meaningful change in your life. 

In "The Power of Neuroplasticity," Shad Helmstetter, Ph.D., presents the scientific discovery that the thoughts we think physically rewire and reshape our brains and change our lives. Dr. Helmstetter shows how to use the latest research from the field of neuroscience to wire your brain to change attitudes, overcome negativity, improve health and fitness, reach personal goals, increase mental sharpness and clarity, improve usable IQ, super-charge your thinking and reshape your life, all with neuroscience on your side.

mindfulness

Mindfulness

scienceandnature

Science & Nature

The Power of Neuroplasticity

Leadership ability determines person's level of effectiveness. The higher an individual's ability to lead, the higher the lid on their potential & vice versa

The Law Of The Lid

The true measure of leadership is influence, nothing more, nothing less. Your ability to influence others correlates to your ability to lead. Character, relationships, knowledge, intuition, experience, past success, ability are what make a leader.

The Law Of Influence 

Leadership develops daily, not in a day. Compound your ability to lead by working on it daily. Leaders are learners. To lead tomorrow , learn today.

The Law Of Process

Anyone can steer the ship but it takes a leader to chart the course. A good leader remains focused, controlling your direction is better than being controlled by it. Good leaders examine the conditions before making commitments. When you prepare well, you convey confidence &trust to people. Lack of preparation has the opposite effect.

The Law Of Navigation 

Add profits by adding value.The bottom line in leadership isn't how far we advance ourselves but how far we advance others

The Law Of Addition

Trust is the foundation of leadership. Leaders cannot lose trust & continue to influence others. To build trust, a leader must exhibit competence, connection, and character. When a leader's character is strong, people trust him & they trust his ability yo release their potential.

The Law Of Solid Ground

People naturally follow leaders stronger than themselves. Your reputation will determine the level of respect you command from others. People naturally align themselves & follow leaders stringer than themselves. "One measure of leadership is the caliber of people who choose to follow you" - Dennis A. Peer

The Law Of Respecr

Leaders evaluate everything with a leadership bias. They base their leadership decisions as much on intuition as on facts. That often separates great leaders from merely good ones. Who you are dictates what you see.Leaders have the ability to step back from whats happening at the moment & to discern not only where the organization has been but also where it is headed.

The Law Of Intuition 

Who you are is who you attract. Leaders help to shape the culture of their organization based on who they are & what they do. If you want to grow an organization, grow the leader. Attracting employees unlike yourself requires a high degree of intentionality. Become the kind of person you desire to attract.

The Law Of Magnetism 

Leaders touch a heart before they ask for a hand. You can't move people to action unless you first move them with emotion. The heart comes before the head. Its the leader's job to initiate connections with people. To lead yourself use your head, to lead others use your heart.

The Law Of Connection

A leader's potential is determine by those closest to him. The leader finds greatness in the group & he or she helps the members find it in themselves. Only if you reach your potential as a leader do your people have a chance to reach their potential.

The Law Of Inner Circle

Leading well is not about enriching yourself, its about empowering others. The number one enemy of empowerment is the fear of losing what we have. Enlarging other make you larger. "Great leaders gain authority by giving it away" - Jones Stockdale

The Law Of Empowerment 

People do what people seeGreat leaders always seem to embody two seemingly disparate qualities. They are both highly visionary & highly practical. The leader's effective modeling of the vision makes the picture come alive. "Leaders tell but never teach until they practice what they preach"- Featherstone

The Law Of Picture

People buy into the leader, then the vision. The leader finds the dream & then the people. The people find the leader, then the dream. Every message that people receive is filtered through the messenger that delivers it. People don't at first follow worthy causes, they follow worthy leaders. People buy into the leader first, then the leader's vision.

The Law Of Buy In

Leaders find a way for the team to win.Victorious leaders possess an unwillingness to accept defeat. Three components of victory: Unity of Vision: have a unified vision of what victory looks like. Diversity of Skills: A team doesn't win the championship if its players are working from different agendas.A leader dedicated to victory & raising players to their potential. Leadees who practice the Law of Victory have no plan B.

The Law Of Victory

Momentum is a leader's best friend. Start small, you can even start slow. Once you start, don't stop. Momentum is the only thing that makes the difference between losing & winning. Momentum is like a magnifying glass, it makes things look bigger than they really are.

The Law Of Big Mo

Leaders understand that activity is not necessarily accomplishment. The first responsibility of a leader is to define reality. If you focus your attention on the activities that rank in the top 20% in trns of importance, you will have an 80% return on your effort.

The Law Of Priorities

The heart of good leadership is sacrifice. Leaders are often asked to give up more than others. If leaders have to give up to go up, they have to give up even more to stay up. The higher the level of leadership, the greater the sacrifice.

When to lead is as important as what to do & where to go. When the right leader & the right timing come together, incredible things happen. 7 things great leaders need: Understanding, maturity, confidence, decisiveness, experience, intuition, preparation.

The Law Of Timing

To add growth, lead followers, to multiply, lead leaders. Becoming a leader who develops leaders requires an entirely different focus & attitude from simply attracting & leading followers. When you're leading a group of people, who typically asks for the most time & attention? The weakest ones in the group. Leaders who attract followers need to be needed. Leaders who develop leaders want to be succeeded. The more you invest in people & the longer you do it, the greater the growth & the higher the return.

The Law Of Explosive Vrkwth

A leader's lasting value is measured by succession. A legacy is created only when a person puts his organization into the position to do great things without him.

The Law Of Legacy

Learning to be an effective leader is part of the journey to becoming a major success & creating success for others. 

If you’ve never read The 21 Irrefutable Laws of Leadership, you’ve been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you’ll love this new expanded and updated one. Internationally recognized leadership expert, speaker, and author John C. Maxwell has taken this million-seller and made it even better: Every Law of Leadership has been sharpened and updated Seventeen new leadership stories are included Two new Laws of Leadership are introduced New evaluation tool will reveal your leadership strengths—and weaknesses New application exercises in every chapter will help you grow Why would Dr. Maxwell make changes to his best-selling book? “A book is a conversation between the author and reader,” says Maxwell. “It’s been ten years since I wrote The 21 Laws of Leadership. I’ve grown a lot since then. I’ve taught these laws in dozens of countries around the world. This new edition gives me the opportunity to share what I’ve learned.”

career

Career

strategy

Strategy

The 21 Irrefutable Laws of Leadership

Charisma must seem mystical, but that doesn't mean you cannot learn certain tricks that will enhance the charisma you already possess, or will give you the outward appearance of it.

The Charismatic

If people believe you have a plan, that you know where you are going, they will follow you instinctively. The direction does not matter: pick a cause, an ideal, a vision and show that you will not sway from your goal.

Purpose 

Mystery lies at charisma's heart, but it is a particular kind of mystery - a mystery expressed by contradiction. Since most people are predictable, the effect of these contradictions is devastatingly charismatic.

Mystery

Most of us compromise constantly to survive; saints do not. They must live out their ideals without caring about the consequences. The saintly effect bestows charisma.

Saintliness

A Charismatic relies on the power of words. The reason is simple: words are the quickest way to create emotional disturbances. They can uplift, elevate, stir anger, without referring to anything real.

Eloquence

A Charismatic is larger than life, has extra presence. It is essential to be self-aware, to have the ability to see yourself as others see you.

Theatricality 

Most people are repressed, and have little access to their unconscious- a problem that creates opportunities for the Charismatic, who can become a kind of screen on which others project their secret fantasies & longings.

Uninhibitedness

You need to believe in something, and to believe in it strongly enough for it to animate all your gestures and make your eyes light up. This cannot be faked.

Fervency 

Charismatics display a need for love & affection. They are open to their audience, and in fact feed off its energy; the audience in turn is electrified by the Charismatic, the current increasing as it passes back & forth.

Vulnerability 

Charismatics are unconventional. They have an air of adventure & risk that attracts the bored. Be brazen & courageous in your actions - be seen taking risks for the good of others.

Adventurousness

If any physical attributes is crucial in seduction, it is the eyes. They reveal excitement, tension, detachment, without a word being spoken. Indirect communication is critical in seduction, and also charisma. The demeanor of the Charismatic may be poised & calm, but their eyes are magnetic; they have a piercing gaze that disturbs their targets' emotions, exerting force without words or action.

Magnetism 

Seduction is not merely sexual, it is an intelligent art. 

Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

philosophy

Philosophy

The Art Of Seduction

A system is an interconnected set of elements that is coherently organized in a way that achieves something . These systems must be comprised of three things: <ul><li class="ql-align-justify">Elements </li><li class="ql-align-justify">Interconnections </li><li class="ql-align-justify">Function/purpose</li></ul>

What Is A System?

<ol><li>Elements of your digestive system include teeth, enzymes, stomach, & intestines. The function of this system is to break down food into its basic nutrients & transfer it into the bloodstream while discarding the waste. </li><li>A football team is a system with elements such as players, coach, field, & ball. Its interconnections are the rules of the game, the coach's strategy, the players' communications, & the laws of physics that govern the motions of ball & players. Its purpose is to win, have fun, make money, get exercise or all of the above. </li></ol>

Examples Of A System 

Change how you see your organizational structure 

In the years following her role as the lead author of the international bestseller, Limits to Growth—the first book to show the consequences of unchecked growth on a finite planet— Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life. Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking. While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner. In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

The 22 Immutable Laws of Marketing

Napoleon Hill's Keys to Success

The Power of Neuroplasticity

The 21 Irrefutable Laws of Leadership

The Art Of Seduction

Vontarius Falls