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Backlinks are undoubtedly one of the most important factors when it comes to website ratings done by Google. Of course, there are also various other aspects you should pay attention to — but make no mistake.
By obtaining bad-quality, low relevance backlinks, you could lose a lot of traffic. Therefore, let’s focus on the most critical strategies for acquiring backlinks for your website.
The most straightforward and basic strategy to improve your SEO ratings with backlinks is to reclaim unlinked mentions. To put it simply, just keep track of any mentions of your brand.
If you notice that an author of a blog post or the website owner hasn’t included a link to your webpage when mentioning you, you can always ask them to reconsider. This would guarantee their visitors a better experience (as they can immediately travel to your webpage).
Another strategy many opt for is using contextual links. It’s a great option, especially if you wish to enrich your content with additional resources, such as a “read more” section.
It needs some work: Firstly, you have to determine who are your correct prospects and secondly, explain to them what makes cooperating with you reasonable and why your content is worth featuring.
Using contextual links is not as easy as reclaiming unlinked mentions, but it sure pays off.
One of the most important things you can do to get more reputable backlinks is to become a source for other publishers yourself. You can do this by creating high-quality content worth being shared or cited by other publishers — and every time you do this, you’ll get a backlink!
Suppose you are capable of delivering top-tier content. In that case, you’ll find out this method is surprisingly easy.
Remember that quality is not the only thing that counts, as you’ll also need to be quite speedy. Otherwise, the publisher may choose another source over you!
Remember to check for articles that haven’t been updated lately and then check how many backlinks that piece has. However, aim only for the best and pick only the articles referenced by many different sources, preferably the most reputable ones.
Remove the statements and calculations that were proven wrong, and enrich the text with data only available after the original article was published.
Once you do this, you can contact the website owners who used the old article as a source and inform them about your new, updated version
If you have the skills, you can create a real backlink machine. Adequately building that type of tool can even get you new leads.
It is, however, important that you choose the correct tool to build. So, do some research on the keywords first. You can, for example, see what comes up if you input the text “generator” or “template”. Next, figure out what type of tool is currently earning the most backlinks for your competitors.
Creating a manual or guide also works. It needs to be detailed, comprehensive and technical while being written in an easy-to-understand manner to be successful. Pick the topic you specialize in the most as you’ll have the highest chance of writing up a high-quality guide.
Much like a free tool, top-notch guides will pretty much attract publishers on their own, for they know that a complete, detailed guidebook on a given subject will turn out to be a huge help to their clients and a huge time saver for themselves.
Images and infographics are by far the best ways to present data and to engage followers too. They are as much — if not more — capable of earning you a decent amount of high-quality backlinks as your text content, so do not ever hesitate to add them to any of your articles and blog posts.
Charts, graphs, diagrams with data, some graphic templates and even free photo galleries are good to use. You have many options to choose from, so picking the right one for your webpage shouldn’t be too hard. Remember that quality counts as much as quantity.
If you have found any topically similar website with broken outbound links, do not hesitate to contact its owner and propose they update the link to instead direct the users to one of your pages. Using this method is yet another example of how with the right approach, everybody wins. You get an excellent, new backlink, the owner can fix broken articles and the readers get a better experience.
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