Steps to Create SEO Optimized Articles That Rank - Deepstash
Steps to Create SEO Optimized Articles That Rank

Steps to Create SEO Optimized Articles That Rank

Curated from: medium.com

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SEO

Search engine optimization (for Google, Yandex, Yahoo, Bing and so on) in 2024 still means a lot for promoting your texts. Here are some steps to do it better.

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106 reads

1 – Keyword Research

Make a research, consider to sort key phrases by the steps on CJM (Customer Journey Map). Use phrases that are more valuable for business purposes, not the most common. The usual stages are:

  • Awareness (ex. how to) - searching for their problems
  • Consideration (ex. the best, compare, smth vs. smth) - comparing options
  • Decision (ex. order, phone, site, buy) - ready to make an order

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2 - Keyword Ideas

Find long-tailed keywords with high value and low competition rates. Use Google's free tools, Bard, and Answer the public - it's all for free.

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82 reads

3 - Define Search Intent

Understand the needs of your audience. You should answer the intent in the headline and the content of your article.

  • Start by reading the first articles on the search page.
  • The most relevant articles will appear at the top, regardless of the site's ranking.

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4 - Keyword Difficulty

Analyze the competition rates for target keywords. This will help you find keywords for your articles with the best chance of ranking at the top.

Use this tool, for example.

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5 - TOP Analysis

Pick up the keyword and search it. Open the first 3 articles and find:

  • The opportunities to make your article better than it
  • Gaps in these articles
  • Similarities
  • Structure
  • Keywords

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6 – Use Copywriting Techniques

Make it easy to understand the text. Make your article clear and concrete, avoiding difficult terms and jargon.

Use proven formulas, such as AIDA (Attention, Interest, Desire, Action).

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7 – Involve AI

Chat GPT can help create a draft or an outline, and you can also ask it to use keywords, make highlights, or even create a list of keywords.

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Links

After you publish, make an effort to help your article get backlinks:

  • Create an ultimate guide
  • Make visual content
  • Publish research
  • Create free tools or templates
  • Find broken links
  • Create reporter keywords
  • Ask for guest posts

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9 – Personalized Email

Write an outreach newsletter. You can use Substack or other methods. Make sure to use automation to personalize the letters. At the very least, use the subscriber's name.

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10 - Compare Backlinks

You can find the best rivals and sites where they get backlinks. Consider publishing your links through their articles or even in comments.

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42 reads

11 – Technical SEO

It includes the speed of your site, mobile optimization, sitemap, broken links, security check, and so on.

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49 reads

IDEAS CURATED BY

my365media

Content maker, writer, journalist. In love with sports. Read in Russian, English and a bit German

CURATOR'S NOTE

Think about SEO – free source of targeted traffic. Use it for your articles.

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