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Search engine optimization (for Google, Yandex, Yahoo, Bing and so on) in 2024 still means a lot for promoting your texts. Here are some steps to do it better.
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Make a research, consider to sort key phrases by the steps on CJM (Customer Journey Map). Use phrases that are more valuable for business purposes, not the most common. The usual stages are:
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Find long-tailed keywords with high value and low competition rates. Use Google's free tools, Bard, and Answer the public - it's all for free.
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Understand the needs of your audience. You should answer the intent in the headline and the content of your article.
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Analyze the competition rates for target keywords. This will help you find keywords for your articles with the best chance of ranking at the top.
Use this tool, for example.
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Pick up the keyword and search it. Open the first 3 articles and find:
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Make it easy to understand the text. Make your article clear and concrete, avoiding difficult terms and jargon.
Use proven formulas, such as AIDA (Attention, Interest, Desire, Action).
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Chat GPT can help create a draft or an outline, and you can also ask it to use keywords, make highlights, or even create a list of keywords.
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After you publish, make an effort to help your article get backlinks:
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Write an outreach newsletter. You can use Substack or other methods. Make sure to use automation to personalize the letters. At the very least, use the subscriber's name.
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You can find the best rivals and sites where they get backlinks. Consider publishing your links through their articles or even in comments.
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It includes the speed of your site, mobile optimization, sitemap, broken links, security check, and so on.
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IDEAS CURATED BY
Content maker, writer, journalist. In love with sports. Read in Russian, English and a bit German
CURATOR'S NOTE
Think about SEO â free source of targeted traffic. Use it for your articles.
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