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The Michelle Obama Speaking Technique You Can't Afford to Ignore

https://www.inc.com/brady-wilson/learn-the-science-of-how-michelle-obama-captivates-an-audience.html

inc.com

The Michelle Obama Speaking Technique You Can't Afford to Ignore
There's a scientific reason why you couldn't stop listening to or considering what Michelle Obama was saying when she spoke at this week's Democratic National Convention. If you want to be an influential leader and deliver a highly regarded, respected speech, you'd do well to take note and make use of this scientific secret: people make decisions for emotional reasons, and justify them with rational ones.

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Michelle Obama and the appeal to emotions

Michelle Obama displays the art of evoking the generative emotions of hope and optimism in her audience.

Her approach is simple, yet grounded in brain science: start with an image that evo...

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The feelings economy

People make decisions for emotional reasons, and justify them with rational ones.

So if you want to influence a group of people, take time to identify the emotion that matters most to...

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