Ideas from books, articles & podcasts.
Michelle Obama displays the art of evoking the generative emotions of hope and optimism in her audience.
Her approach is simple, yet grounded in brain science: start with an image that evokes an emotion, and then back it up with the logical implication. Your audiences' decisions beco...
People make decisions for emotional reasons, and justify them with rational ones.
So if you want to influence a group of people, take time to identify the emotion that matters most to them, and then create an image that will evoke that emotion.
Add just enoug...
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