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The feelings economy
People make decisions for emotional reasons, and justify them with rational ones.
So if you want to influence a group of people, take time to identify the emotion that matters most to them, and then create an image that will evoke that emotion.
Add just enough logic to help them rationalize what they already feel, and you will make it easy for your audience to decide in your favor.
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Michelle Obama and the appeal to emotions
Michelle Obama displays the art of evoking the generative emotions of hope and optimism in her audience.
Her approach is simple, yet grounded in brain science: start with an image that evokes an emotion, and then back it up with the logical implication. Your audiences' decisions beco...
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Other curated ideas on this topic:
Logic
Even though people make their decisions based on emotions, most of them will have to justify their purchase at some time.
To you, this means that even though your product must tap into the emotions of your customer, customers need logic to justify their purchase.
Tell the Truth
In general, facts matter less than emotions when trying to persuade someone. People choose to believe information that matches what they already believe and avoid facts that might contradict them.
But they will get angry if you mislead them. And you will lose their trust. Accuracy...
Facts Related To The Ben Franklin Effect
- Research shows that being kind to someone increases how much you like that person.
- Being asked a favor can make one feel acknowledged for their expertise, which can cause them to develop more positive feelings toward the person asking for help.
- The negative Benj...
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