The feelings economy

People make decisions for emotional reasons, and justify them with rational ones.

So if you want to influence a group of people, take time to identify the emotion that matters most to them, and then create an image that will evoke that emotion. 

Add just enough logic to help them rationalize what they already feel, and you will make it easy for your audience to decide in your favor.

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The Michelle Obama Speaking Technique You Can't Afford to Ignore

The Michelle Obama Speaking Technique You Can't Afford to Ignore

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