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As humans, we become so used to the familiar problems we face that we fail to see them. Designers look at this from a different viewpoint. They learn to notice the little everyday things and try to improve upon them.
ted.com
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We get used to everyday things. One of the most basic ways humans learn is by a process called habituation. Our brain encodes the daily things we do into habits so we can free up space to learn new things.
Habituations is not always bad. Take learning to drive. At first, all your nervous a...
The job of designers, innovators and entrepreneurs are to notice the bad things humans get used to and go one step further to fix them.
It's easy to solve a problem that everyone sees. But it's hard to solve a problem almost no one sees. A product designer sees the world th...
There are invisible problems all around us, ones we can solve if we can just notice them.
Tips to fight habituation:
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