The first secret of design is ... noticing
Curated from: ted.com
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Habituation prevents us from noticing problems
We get used to everyday things. One of the most basic ways humans learn is by a process called habituation. Our brain encodes the daily things we do into habits so we can free up space to learn new things.
Habituations is not always bad. Take learning to drive. At first, all your nervous attention is focused on the wheel, the cars, the lights, the pedestrians. but with time, it becomes easier and easier. You habituated it.
Other times, habituation isn't good. It stops us from noticing the problems around us or fixing them.
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Designers learn to notice the world
The job of designers, innovators and entrepreneurs are to notice the bad things humans get used to and go one step further to fix them.
It's easy to solve a problem that everyone sees. But it's hard to solve a problem almost no one sees. A product designer sees the world the way it really is, not the way we think it is.
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Resisting habituation
There are invisible problems all around us, ones we can solve if we can just notice them.
Tips to fight habituation:
- Look broader. When you're tackling a problem, there are often many steps that lead up to the problem. When you step back, you can change some of the stages before you get to a problem, combine them, or even remove them.
- Look closer. When we focus on the little details we may otherwise not notice, ask, "Are they important, or is it the way we've always done it?" Maybe there's a better way.
- Think younger. Young minds often ask tons of questions and then attempt to solve them.
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IDEAS CURATED BY
CURATOR'S NOTE
As humans, we become so used to the familiar problems we face that we fail to see them. Designers look at this from a different viewpoint. They learn to notice the little everyday things and try to improve upon them.
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Hunter B.'s ideas are part of this journey:
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