The job of designers, innovators and entrepreneurs are to notice the bad things humans get used to and go one step further to fix them.
It's easy to solve a problem that everyone sees. But it's hard to solve a problem almost no one sees. A product designer sees the world the way it really is, not the way we think it is.
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As humans, we become so used to the familiar problems we face that we fail to see them. Designers look at this from a different viewpoint. They learn to notice the little everyday things and try to improve upon them.
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Toxic self-esteem is easy to notice. One can see a disconnect between how the person sees himself, and how the world sees him.
It is your coworker who’s incompetent in their job but takes credit for other people’s work.
Those with a toxic self-esteem feel good about themselves ...
Design Thinking encompasses five steps that all come back to solving the user’s problems:
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