The job of designers, innovators and entrepreneurs are to notice the bad things humans get used to and go one step further to fix them.
It's easy to solve a problem that everyone sees. But it's hard to solve a problem almost no one sees. A product designer sees the world the way it really is, not the way we think it is.
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As humans, we become so used to the familiar problems we face that we fail to see them. Designers look at this from a different viewpoint. They learn to notice the little everyday things and try to improve upon them.
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Toxic self-esteem is easy to notice. One can see a disconnect between how the person sees himself, and how the world sees him.
It is your coworker who’s incompetent in their job but takes credit for other people’s work.
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Design Thinking encompasses five steps that all come back to solving the user’s problems:
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