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Nowadays, companies and professionals often work tirelessly to increase their social media authority.
The goal is to attract more followers, get more clicks, more likes, and create a positive user experience so that they stay around enough to never want to leave.
When it’s just you, you need to take a different approach to developing your brand through social media. Since more than 90% of customers rely on information from people they know when making a buying decision, building personal connections can be the most effective way to build trust and authority with your audience.
The good news is that being your brand, it is much simpler to make personal posts with daily content, which has great acceptance by the audience.
If you want to build loyalty and win the trust of your audience, creating relevant and valuable content should be your number one focus.
This is the kind of content that meets the needs and pitfalls of your audience.
Whether it is an infographic, videos, ebook or blog post, everything you create should be targeted to your specific niche.
Your image is part of your brand and establishes your identity with the public.
In today’s world, we already know that image sells and is often the only thing to which many people give real attention.
Therefore, in all your social profiles, you must maintain a certain standard, a signature that your audience can soon recognize and associate with you.
As a leader and authority in your area, you want to be at the forefront of everything that is happening.
Stay tuned for the news that appears about your segment and share it with your followers. The fresher the news, the better!
Do not be satisfied to just publish the content, build your credibility, and explain what it is and why it matters.
Developing a relationship, a connection with your audience, so that your followers feel they are seen and valued, greatly helps to increase your social media authority.
One way to do this is to get in touch with each follower, which can be done through direct messages that exist in virtually every social network.
Give some of your time, your advice, and any other resources you have available to help you create connections.
When you start, make it a habit to contact at least one person every day with an offer of help.
To increase your authority on the hottest social networks, such as Facebook and Instagram, you need a solid posting strategy.
This starts and ends with the right times to share your content.
You do not want to post about your new data-packed case study if your audience is sleeping. By checking and analysing user data, you can understand the habits of your followers and schedule your updates accordingly for better results.
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