Long live the billboard, the giant roadside advertisement that never seems to die. Metaverse platforms also have roads and traffic, though you can think of it more as pedestrian traffic. Even so, billboards are valuable platforms to reach diverse audiences who occupy and visit the metaverse. Just like with real-life billboards, your income stream comes from renting the space out to companies who want to share their messages with passersby.

Look to both real-life and virtual companies as potential billboard customers. After you all, just because someone is active in the metaverse doesn't mean they know there's a new virtual shop by a big brand going into an area they don't regularly frequent.

Forget amusement parks - they can't hold a candle to what's possible in the metaverse. Just because there's no gravity (or physical bodies) doesn't mean that a virtual experience can't be interesting and fun for visitors. You'll need ample space and a huge imagination (or several on the payroll) to create something that will generate ticket sales, but the whole point of the metaverse is social experiences, and this is no different.

Bonus points for being able to update, change, or remodel your experience space for pennies on the dollar compared to a real-life amusement park or similar facility.

Just because it's not the real world doesn't mean that people aren't looking for stuff to populate their virtual life. Retail has a strong place in the metaverse, and brands will need plenty of room for showrooms and shops. Even small brands may find cult followings in the metaverse, so don't be shy about reaching out to potential tenants when setting up your well-planned rental spaces for commercial businesses.

Many brands have already seen great success with promoting and selling NFT versions of their real-world products to metaverse denizens. Custom sneakers, high-end bags and so on.

With workplace returns continuing to be pushed out indefinitely, companies are looking for ways to bring their teams together in communal space. Rather than relying on dedicated metaverse platforms for this job, metaverse office space on bigger platforms can add another element of the real world into the virtual one.

Don't forget that virtual architects, designers, Realtors, and others vital to the development of the metaverse may also seek spaces within the platforms where they work. These people already exist and are reaching into the virtual world to make a living in the real one.

• The metaverse isn’t a monolith; it’s a vibrant place with lots of different needs.
• Real estate investors in the metaverse will find that there will be a need for many different classes of real estate structures.
• As always, choosing the right structure for the lot is the most difficult part.