Curated from: penguin.co.uk
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In order to think up new and exciting projects, Burrill lets his mind and his body wander in the world. A walk in a new neighbourhood or a weekend trip can give you a different outlook on your surroundings. “I’m constantly looking out for examples of interesting typefaces and graphic images”, says Burrill, “seeing new things helps to spark off new ideas.”
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When Burrill was young, he used to collect keepsakes from his family travels in scrapbooks – leaflets from museums; tickets for plays, art galleries, and historic sites; receipts from restaurants; photos of everyday landscapes and road signs. Over time he built up a collection of ephemera that continue to inspire his work. Burrill believes that “soaking up new influences is an important part of forming your creative DNA”.
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When Burrill began his career as an artist, he couldn’t afford a computer, so he had to find new and inventive ways to make things. “It’s much better to use what you have around you then to spend lots of money producing something” says Burrill, “it’s about being clever with what you have and seeing the benefits in the restrictions you have.” It may seem counterintuitive, but limiting yourself may give your creativity more room to flourish.
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While social media is a great way to show off your work, it’s not the best way to stay focused and avoid distraction. Burrill checks his email just three times a day during planned, short answering sessions. This way, he stops his online activity from ruling his day, avoids procrastination and keeps his concentration. Shutting your phone off for the majority of the working day can prevent you from wasting time and help you be more creative.
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After leaving art school, this became Burrill’s mantra – and still is. “Sometimes opportunities come along disguised as something else, you need to learn to look beyond the obvious”, he says. A positive attitude and openness to new projects could lead you to your next creative project.
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