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How to be more creative

How to be more creative

penguin.co.uk

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1.     Change your daily routine and look at the world through fresh eyes

In order to think up new and exciting projects, Burrill lets his mind and his body wander in the world. A walk in a new neighbourhood or a weekend trip can give you a different outlook on your surroundings. “I’m constantly looking out for examples of interesting typefaces and graphic images”, say...

2.     Document everything, take photographs, collect things and keep mementos

When Burrill was young, he used to collect keepsakes from his family travels in scrapbooks – leaflets from museums; tickets for plays, art galleries, and historic sites; receipts from restaurants; photos of everyday landscapes and road signs. Over time he built up a collection of ephemera that co...

3.     Be resourceful

When Burrill began his career as an artist, he couldn’t afford a computer, so he had to find new and inventive ways to make things. “It’s much better to use what you have around you then to spend lots of money producing something” says Burrill, “it’s about being clever with what you have and seei...

4.     Keep your phone at arm’s length

While social media is a great way to show off your work, it’s not the best way to stay focused and avoid distraction. Burrill checks his email just three times a day during planned, short answering sessions. This way, he stops his online activity from ruling his day, avoids procrastination and ke...

5.     Say ‘yes’ more than ‘no’

After leaving art school, this became Burrill’s mantra – and still is. “Sometimes opportunities come along disguised as something else, you need to learn to look beyond the obvious”, he says. A positive attitude and openness to new projects could lead you to your next creative project.

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