Your personal brand isn't just a tagline — it's you. It is the process of discovering and clarifying the qualities that differentiate an individual from the rest. Personal branding is a smart strategy for the ambitious and those seeking to set foot or level up their careers.

Personal Brand 

Personal branding is a smart strategy for ambitious entrepreneurs. <div dir="ltr">
	
			Opinions expressed by Entrepreneur contributors are their own.
	</div>Your personal brand isn't just a tagline — it's you. It is the process of discovering and clarifying the qualities that differentiate an individual from the rest. Personal branding is a smart strategy for the ambitious and those seeking to set foot or level up their careers.A personal brand is an expression of who you are, what you do and why you need an engaging, inviting personal digital presence.While building your personal brand, it is important to keep in mind who you are and why you are here. Too often, we are so concerned with what other people think of us that we forget that first and foremost, we need to be true to ourselves.&nbsp;&nbsp;Below are five vital rules for creating your own personal brand.<h2>1. Clarity</h2>In order to make yourself recognizable to your target audience, focus on your goals and what makes you unique. A good brand aims to create a strong relationship with its audience (i.e your boss and&nbsp;recruiters). Having a clear goal focused solely on your targeted audience will help you achieve this.<h2>2. Your story matters</h2>People connect with stories and with real-life emotions. They also connect with people who have a great sense of self and their purpose in the world. If your personal brand doesn’t have a personal touch, you’ve already lost half of your peers. Your brand is more than a series of random experiences. It’s the authentic story of your idea, your hustle and your mission to make you and the world a better place.<h2>3. There’s always a downside</h2>The very best personal brands will always come from repeated trial, error, mistakes and failures — not from instant perfection&nbsp;— because instant perfection is a myth.However, to have a personal brand concept that elevates you above the rest, you may have a failure along the way. That is how you rise.&nbsp;<h2>4. Wear your brand upon your sleeves</h2>The best personal brand advice is to develop a personal brand and lifestyle that will allow you to enjoy living in your truth. When you are authentic, you don’t have to look over your shoulder to ensure you are making the “right” decision. You don’t have to explain yourself or be an “expert” about everything. You can move through life with confidence as you become more at peace with who you are and what you believe.<h2>5. Leave your legacy</h2>An authentic personal brand should be about more than just building your reputation and community. It should also really be about making an impact that people can remember you for, long after you have gone.&nbsp;Once you’ve built a personal brand, we move to own the legacy. What will your aspiration be? How do you want to be remembered?&nbsp;Having a personal brand is no longer a luxury, but a necessity. Whether you are a professional aspiring for greater career heights, an entrepreneur looking to create your own blog or business or a small business owner who wants to be noticed in the crowded marketplace, learning how to use personal branding can help you grow your professional presence and reputation.<div dir="ltr">
			<h2 dir="ltr">
			Entrepreneur Editors' Picks
		</h2>

			
	
	</div><UL><LI>Jane Poynter <a href="https://www.entrepreneur.com/article/421372" data-ga-category="featuredArticles" data-ga-label="playlist.0" data-ga-action="click" dir="ltr">Wants to Take You to Space</a> — and She's Not Doing It Like the Billionaire Boys' Rocket Club</LI><LI>Why One Burnt-Out Executive Left Her Job to Write the Book (Literally) on <a href="https://www.entrepreneur.com/article/421748" data-ga-category="featuredArticles" data-ga-label="playlist.1" data-ga-action="click" dir="ltr">Women of Color in Corporate America</a></LI><LI>10 Game-Changing Pieces of Advice From <a href="https://www.entrepreneur.com/article/421817" data-ga-category="featuredArticles" data-ga-label="playlist.2" data-ga-action="click" dir="ltr">Powerhouse Businesswomen</a></LI><LI>Starting a Business Empowered Jing Gao to <a href="https://www.entrepreneur.com/article/421676" data-ga-category="featuredArticles" data-ga-label="playlist.3" data-ga-action="click" dir="ltr">Reclaim Her Name</a></LI><LI>The House of LR&amp;C Co-Founder and CEO Christine Day Shares the <a href="https://www.entrepreneur.com/article/421628" data-ga-category="featuredArticles" data-ga-label="playlist.4" data-ga-action="click" dir="ltr">'Subtle Power Moves'</a> That Amplify Her Voice</LI><LI>4 Ways <a href="https://www.entrepreneur.com/article/421227" data-ga-category="featuredArticles" data-ga-label="playlist.5" data-ga-action="click" dir="ltr">Black Women-Owned Small-Retail Brands</a> Changed the Game</LI><LI>This <a href="https://www.entrepreneur.com/article/421143" data-ga-category="featuredArticles" data-ga-label="playlist.6" data-ga-action="click" dir="ltr">Women-Powered Social Platform</a> Is Revolutionizing the Way Authors Market Their Work</LI></UL>

Personal branding is a smart strategy for ambitious entrepreneurs. 

career

Career

personaldevelopment

Personal Development

marketingandsales

Marketing & Sales

business

Business

Personal branding is a smart strategy for ambitious entrepreneurs.

A personal brand is an expression of who you are, what you do and why you need an engaging, inviting personal digital presence.

While building your personal brand, it is important to keep in mind who you are and why you are here. Too often, we are so concerned with what other people think of us that we forget that first and foremost, we need to be true to ourselves.

Below are five vital rules for creating your own personal brand.

In order to make yourself recognizable to your target audience, focus on your goals and what makes you unique. A good brand aims to create a strong relationship with its audience (i.e your boss and recruiters). Having a clear goal focused solely on your targeted audience will help you achieve this.

People connect with stories and with real-life emotions. They also connect with people who have a great sense of self and their purpose in the world. If your personal brand doesn’t have a personal touch, you’ve already lost half of your peers. Your brand is more than a series of random experiences. It’s the authentic story of your idea, your hustle and your mission to make you and the world a better place.

The very best personal brands will always come from repeated trial, error, mistakes and failures — not from instant perfection — because instant perfection is a myth.

However, to have a personal brand concept that elevates you above the rest, you may have a failure along the way. That is how you rise.

The best personal brand advice is to develop a personal brand and lifestyle that will allow you to enjoy living in your truth. When you are authentic, you don’t have to look over your shoulder to ensure you are making the “right” decision. You don’t have to explain yourself or be an “expert” about everything. You can move through life with confidence as you become more at peace with who you are and what you believe.

An authentic personal brand should be about more than just building your reputation and community. It should also really be about making an impact that people can remember you for, long after you have gone.

Once you’ve built a personal brand, we move to own the legacy. What will your aspiration be? How do you want to be remembered?

Having a personal brand is no longer a luxury, but a necessity. Whether you are a professional aspiring for greater career heights, an entrepreneur looking to create your own blog or business or a small business owner who wants to be noticed in the crowded marketplace, learning how to use personal branding can help you grow your professional presence and reputation.

<ul><li>Jane Poynter <a href="https://www.entrepreneur.com/article/421372">Wants to Take You to Space </a>— and She's Not Doing It Like the Billionaire Boys' Rocket Club </li><li>Why One Burnt-Out Executive Left Her Job to Write the Book (Literally) on <a href="https://www.entrepreneur.com/article/421748">Women of Color in Corporate America </a> </li><li>10 Game-Changing Pieces of Advice From <a href="https://www.entrepreneur.com/article/421817">Powerhouse Businesswomen </a> </li><li>Starting a Business Empowered Jing Gao to <a href="https://www.entrepreneur.com/article/421676">Reclaim Her Name </a> </li><li>The House of LR&C Co-Founder and CEO Christine Day Shares the <a href="https://www.entrepreneur.com/article/421628">'Subtle Power Moves' </a>That Amplify Her Voice </li><li>4 Ways <a href="https://www.entrepreneur.com/article/421227">Black Women-Owned Small-Retail Brands </a>Changed the Game </li><li>This <a href="https://www.entrepreneur.com/article/421143">Women-Powered Social Platform </a>Is Revolutionizing the Way Authors Market Their Work </li> </ul>

The 5 Vital Rules of Personal Branding

Personal Brand

CURATED BY

Related collections

More like this