If your personal brand isn’t telling a story, you’ve already lost half of your potential audience. Allen Gannett, chief strategy officer at Skyword and author of The Creative Curve explains it best:” The most effective personal branding strategy these days is to build a true narrative – single character monologues are boring in Tinseltown, and even more boring for your personal brand.”

Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it.

Failure is tough, and all of us generally want to avoid it – that’s human nature. However, to have a personal brand that rises above the rest, you need to have a failure. Walt Disney spoke of this often when he reminisced about his failed first attempts at creating an animation brand. “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ”