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1. Have a focus.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.
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2. Be genuine.
“Be genuine. It will make it much easier to manage your personal brand on a daily basis,”
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3. Tell a story.
If your personal brand isn’t telling a story, you’ve already lost half of your potential audience. Allen Gannett, chief strategy officer at Skyword and author of The Creative Curve explains it best:” The most effective personal branding strategy these days is to build a true narrative – single character monologues are boring in Tinseltown, and even more boring for your personal brand.”
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4. Be consistent.
Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it.
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5. Be ready to fail.
Failure is tough, and all of us generally want to avoid it – that’s human nature. However, to have a personal brand that rises above the rest, you need to have a failure. Walt Disney spoke of this often when he reminisced about his failed first attempts at creating an animation brand. “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ”
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I am an intro-extrovert. Love to read books, listening music, thinking of new ideas. I admire the trendy technology.
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