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10 Golden Rules Of Personal Branding
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Have a focus
Don't try to be everything to everyone. Decide what your key message is and stick to it.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.
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Be authentic
It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.
It will also make it much easier to manage your personal brand on a daily basis.
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Tell a story
If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.
The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.
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Be consistent
Don’t underestimate how tiny inconsistencies can derail personal brand effectiveness.
Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it.
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Embrace failure
You’ll never achieve the best branding until you fail a couple times.
The very best brands always come from repeated trial and error, mistakes and failures and not from instant perfection.
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Create a positive impact
Remember that you are your brand, no no matter what your current job is.
Keeping a positive attitude and helping others will only help healthily grow your brand in the long run.
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Follow a successful example
Study trends and popular individuals on different social media platforms and then implement them with a twist.
Start marketing yourself like the celebrities and influential people that you look up to every day.
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Live your brand
Your personal brand should follow you everywhere you go. it’s easier when initially creating a personal brand to have your actual lifestyle and brand be one and the same.
It needs to be an authentic manifestation of who you are and amplify what you believe.
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Let other people tell your story
The best PR is by word of mouth. Creating a personal brand in the public sphere is no exception to this rule.
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"Personal branding is the story people tell about you when you're not in the room."
Jessie Maltin
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Leave a legacy
Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind.
Think about this question: What are the keywords and actions that you want to be known for?
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Do Your Research First
Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.
What do y...
Weave Your Brand Into Everything You Do
For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.
Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.
Go Big at Industry Conferences or Stay Home
Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.
You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.
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Key Ideas
Personal Branding
A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
Branding yourself
Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values.
Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”
Focus and Specialize in One Area
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
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Key Ideas
Leverage Social Media
Social media is an incredibly powerful tool for personal branding.
- Your up-to-date profiles can tout your skills and accomplishments for you, without yo...
Focus on Relationships
Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.
If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.
Expand Your Qualifications
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand.
Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.