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Blink

Blink

by Malcolm Gladwell

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5.11K reads

MALCOLM GLADWELL

“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.”

MALCOLM GLADWELL

“Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.”

The Theory of Thin-Slicing

Humans can take a small amount of data – a “thin-slice” – and draw conclusions from it using a combination of experience and intuition.

Thin-slicing allows us to make smart decisions based on little information with minimal deliberation.

MALCOLM GLADWELL

“Anyone who has ever scanned the bookshelves of a new girlfriend or boyfriend – or peeked inside his or her medicine cabinet – understands this implicitly; you can learn as much – or more – from one glance at a private space as you can from hours of exposure to a publi...

Only make decisions when you have at least 40% of the relevant information, but never wait until you have more than 70%.

This is called the 40-70 rule and it describes the ideal relationship between time and information, ensuring you act fast, but not uninformed, without waiting until m...

The World’s Fastest Filter of Information

Your unconscious is the best and fastest information filtering system in the world. When first confronted with new information, it sifts through all of it, instantly tossing out the less important factors, judging the few big ones in a split second, and presenting you with the so...

It happens when we alter our behavior in measurable ways due to certain stimuli, such as images, words, and culture.

We are being subconsciously “primed” in different ways every day. If our brain believes our environment favors this or that type of personality, then we star...

MALCOLM GLADWELL

“Often a sign of expertise is noticing what doesn't happen.”

Verbal Overshadowing

Trying to explain and rationalize decisions prevents us from making good intuitive decisions.

This process is called verbal overshadowing.

As important as it is to trust our intuition, it’s also important to question it.

Snap judgments can often be more accurate than our thought-out ones, but they can also be a result of a subconscious racial, socioeconomic, or appearance-based bias.

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created 21 ideas

This book is very complex for me. It is different. I highly recommend for you to read the whole book. There are so much stories and information served into bits for easier comprehension. You never know what you'll learn from BLINK.

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