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Use these three criteria to evaluate an idea:
Riding the hype train can get your project trending quickly, but you'll have nothing left when the hype is over. So find something that has longevity instead. What's something people will keep searching for in the coming decades? Email, DNS, online meetings, and timezone conversions are all examples of things that have a high and steady search volume.
If your project can't attract any users, then it's obviously not going to generate any meaningful revenue, let alone allow you to eventually build a business around it.
Too much monetization potential, on the other hand, can attract regular businesses, or venture-backed businesses. So ideally, we'd be somewhere in between.
You can't undertake a massive project on the side, so the scope needs to be minimal. Once an initial version is live, it should be extensible incrementally. Adding many small features that add up to a great product. Since side projects are primarily done in the evenings and weekends, the available time is usually chunked into sessions of a couple of hours.
That's another reason to find something that can be built iteratively. Try to ship something every other session.
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Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
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Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
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