Lore vs Marketing - Deepstash
Lore vs Marketing

Lore vs Marketing

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Lore vs Marketing

Lore vs Marketing

Marketing is the story insiders tell outsiders to influence them in some way.

Lore is the story insiders tell themselves to manage their own psyches.

Lore is all the competing mental models for effective action going around, under conditions of imperfect knowledge. Lore is some mix of received wisdom you opt-in (or buy in) to, lazy imitation, and some original thought and ideation. It evolves as we collectively learn more about something, but the relationship between knowledge and lore is anything but straightforward.

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IDEAS CURATED BY

vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

CURATOR'S NOTE

Lore is something that is becoming more and more important as we move towards community in product building.

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