Lucas Giovani's Key Ideas from The Almanack Of Naval Ravikant
by Eric Jorgenson

Labour

• The oldest form of leverage, existing ever since feudal societies.
• Permissioned leverage, requires people to work for or with you.
• Hard to manage, requires great people management skills.

Capital

• The form of leverage behind the rich of the previous generations
• Permissioned leverage, requires acquisition of money from other people.
• Good credit can greatly facilitate access to this form of leverage, though it can be risky.

Media

• More recent, came to be through the printing press and exponentially blew up with the internet.
• Permissionless, anyone can create content and distribute it to nearly the whole world.

Code

• The most recent kind of leverage, behind the "Newly Rich".
• Can work for you while you sleep.
• Permissionless, any product or service created through code has near infinite capability of distribution and scalability.

Easier and more efficient than leveraging work in which "hours worked" is the main input, you can leverage work based on iterations.

If you have the knowledge required for some manual kind of work – let's use baking as an example – you can productize the information itself instead of working solely through labour.

By creating an infoproduct such as an ebook or an online course, you'll have a product that can instantly be multiplied and sold to anyone, anywhere in the world.

"But I'm not qualified enough to do it" False. Not only can you market it as beginner friendly and sell it for cheaper, you will also learn even more by creating, and then be able to reiterate and make new, diferent kinds of content.

Thanks to the new forms of leverage, you can start practically without cost, and have a product that works for you while you sleep.

Try it as a fun side project, do it with a friend, do it about a topic you love, or do it just to prove to yourself that you can leverage your knowledge and generate wealth.