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Selling Experiences
Ever wondered why you think taking a trip abroad is the go to idea for the perfect vacation?
Ever wondered why you feel the need to reward yourself by traveling to some distant country and indulging in something new the moment you start earning a substantial amount of income?
It really isn’t your fault, you have just been conditioned to think so.
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- Consumerism is the ideology that tells us that in order to be happy, we must consume as much products or services as possible and if you’re feeling something is off or not quite right, then you probably need to buy more stuff. That way of thinking directly translates to a person’s well being and happiness being directly proportional to their wealth or possessions
- Romanticism is the idea of doing things based on emotion rather than rationality. It’s the desire to be exposed to different new experiences.
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When Consumerism which is the need to acquire more stuff or services to be ‘happy’ mixes with Romaticism which is the desire to gain new experiences, Romantic Consumerism is born. This is simply the insatiable desire to consume more experiences in order to make yourself happier.
A lot of businesses are built around this.
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