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Divergence and convergence describe the two fundamental stages of the creative process.
Together, these two stages form the backbone of creative work. Using a simple framework can help to purposefully design your environment to support each state of mind.
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Divergence and convergence are fundamental to the creative process.
You can use this simple framework to tell you which state of mind you should be in at a particular point of a project.
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No creative work is ever truly finished.
A final product or deliverable doesn't mean it is the end. It's just one iteration. The final product of one round of convergence can be used to gather outside feedback as a starting point for the next round of divergence.
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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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