Keep reading for FREE
Sometimes people like to believe in their beliefs however absurd it sounds and however contradictory the facts and evidence are to their beliefs. And these absurd beliefs range from the U.S. presidency to coronavirus, from mars colonization to time travel, and many more.
Let's take a look at the work of social psychologist Leon Festinger.
In the 1950s, Festinger joined a cult known as the "Seekers"
Seekers were a group of people in the 1950s who were believed to have been warned by the aliens that a massive flood would swap the western seaboard of the U.S. on December 21, 1954. They published this prophecy in the local newspaper. And Festinger wanted to inspect what this cult actually was, but more than that, Festinger wanted to know what happens when the day arrives and this prophecy comes to a final end(whether it goes true or fails).
The prophecy turned out to be a huge failure. Nothing happened to the western coast that day.
To this, the members of the cult should have abandoned the cult, right?
This question arises for sure.
This is because when their beliefs were put to an extreme end, the Seekers went through a mental phase called Cognitive Dissonance. This put them in a grave situation and to reduce this discomfort, they could respond in one of two ways: whether they have to accept the change or try to defend it even after witnessing all the evidence.
To defend this belief, they broadcasted that the faith of the world grew too strong that god saved them from the apocalypse.
There are two reasons:
1) we cling to beliefs that resonate with our sense of "self".
2) we cling to beliefs that resonate with our social groups.
One of the reasons was the cult member's personality resonated with the personality of the Seekers. And the second reason being the group of Seekers altogether had this unbreakable belief in their idea.
It is easy when our trust is broken. We see the truth from a bird-view, but when our idea resonates with the group, it becomes much harder to break the chain of beliefs and see the reality.
This is because our group gives us a sense of belonging.
This idea is taken from the book 'The power of Us' written by Jay Van Bavel and Dominic Packer.
Ready for the next level?
Read Like a Pro
Explore the World’s
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
2 Million Stashers
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Claim Your Limited Offer
Get Deepstash Pro