The humor effect is a psychological phenomenon that causes people to remember information better when that information is perceived as funny or humorous.

The use of humor enhances people’s memory, whether they are trying to remember verbal information, such as words and sentences, or visual information, such as pictures and videos.

• Humorous information receives increased attention during the perception stage.
• Improved encoding. Our brain gives preferential treatment to humorous information when it comes to storing it in our memory.
• The use of humor serves as a distraction from negative emotions, such as anger or anxiety, that people might experience when processing certain information.
• Reading or viewing something humorous has a positive and energizing effect.
• Adding humor to the information that you are presenting can make it more interesting to others.