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The Paperback Revolution
Step into the past and discover the origins the moment that revolutionized how we access knowledge —transforming how we access knowledge
A Thread 🧵 👇
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82 reads
TheProblem-
In the mid-20th century, books were luxuries confined to expensive hardcovers, creating a gap between the privileged few & the rest of society.
How could we bridge this accessibility divide?
The quest to make 📚 cost less + accessible
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58 reads
#TheSolution-
Enter the paperback format.
In '35, Sir Allen Lane, founder of Penguin Books UK, unleashed the first mass-market paperback, "Ariel," priced at just £0.06
This ignited the PaperbackRevolution .
A mission to democratize literature & make it accessible to everyone
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67 reads
Part 4:
Penguin Books UK emerged as Lane's brainchild in 1935 with "Ariel" by André Maurois. This slim, distinctive volume captured the public's imagination. Offering literary works at a fraction of the cost, Penguins swiftly found their way into the hands of eager readers
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52 reads
#WWII Impact:
Amidst WorldWarII, paperbacks assumed a newfound significance small & lightweight, they became cherished companions for soldiers & civilians alike.
Publishers tapped into the potential, making pocketeditions of popular novels
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48 reads
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TheConclusion:
Paperbacks rewrote the rules.
It unleashed the power of portable knowledge and forged an inclusive & diverse reading culture.
From Lane's visionary dream to pocket-sized books adorning global shelves
This revolution transformed the way we consume literature!
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42 reads
CURATED BY
CURATOR'S NOTE
What we take for granted was once an innovative offering. Find out the history behind paperbacks
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