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Step into the past and discover the origins the moment that revolutionized how we access knowledge —transforming how we access knowledge
A Thread 🧵 👇
In the mid-20th century, books were luxuries confined to expensive hardcovers, creating a gap between the privileged few & the rest of society.
How could we bridge this accessibility divide?
The quest to make 📚 cost less + accessible
Enter the paperback format.
In '35, Sir Allen Lane, founder of Penguin Books UK, unleashed the first mass-market paperback, "Ariel," priced at just £0.06
This ignited the PaperbackRevolution .
A mission to democratize literature & make it accessible to everyone
Penguin Books UK emerged as Lane's brainchild in 1935 with "Ariel" by André Maurois. This slim, distinctive volume captured the public's imagination. Offering literary works at a fraction of the cost, Penguins swiftly found their way into the hands of eager readers
Amidst WorldWarII, paperbacks assumed a newfound significance small & lightweight, they became cherished companions for soldiers & civilians alike.
Publishers tapped into the potential, making pocketeditions of popular novels
Paperbacks rewrote the rules.
It unleashed the power of portable knowledge and forged an inclusive & diverse reading culture.
From Lane's visionary dream to pocket-sized books adorning global shelves
This revolution transformed the way we consume literature!
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