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When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?
You cannot have your news instantly and have it done well. You cannot have your news reduced to 140 characters or less without losing large parts of it. You cannot manipulate the news but not expect it to be manipulated against you.
We must remember: There is no easy way.
Traditional journalistic values like accuracy and impartiality have taken a backseat to generating traffic and revenue.
Sensationalism and controversy are more likely to generate clicks than substantive news.
Online media operates on a 24-hour news cycle and is constantly looking for new content to publish.
Blogs often lack the resources to fact-check stories thoroughly, making it easier to get false information into the news cycle.
Journalists are always looking for new sources to interview and quote in their articles.
Media manipulators can offer up sources who are willing to give sensational quotes or spin stories in certain ways.
You cannot have your news for free; you can only obscure the costs. If as a culture we can learn this lesson, and if we can learn to love the hard work, we will save ourselves much trouble and collateral damage.
The media tends to follow the lead of other media outlets, and the first story on a particular topic often sets the agenda for how subsequent stories will be covered.
Media manipulators can take advantage of this by planting a story in one outlet and then watching it spread to others.
Journalists often use anonymous sources to protect their identities or to get information that they wouldn't be able to get otherwise.
Media manipulators can use this to their advantage by posing as anonymous sources and feeding false or misleading information to the media.
The media tends to focus on the latest story or scandal and quickly moves on to the next one.
Media manipulators can take advantage of this by creating distractions or diverting attention away from negative stories.
Stories that generate fear or outrage are more likely to be shared and spread on social media.
Media manipulators can create false or exaggerated stories that play on people's fears and biases.
The media ecosystem is set up in a way that rewards clicks and pageviews over accuracy and impartiality.
Media manipulators are likely to continue exploiting the system as long as it remains profitable.
Friend of animals everywhere. Hardcore internet enthusiast and avid reader. My favorite topic is how to live a healthy life
This book was first published in 2018 and is a memoir and exposé of sorts about Holiday's experiences as a media strategist, working to manipulate the news cycle and create publicity stunts for his clients. The book discusses how the media ecosystem works and how easy it can be for people with the right skills and tactics to manipulate it. It also raises some important ethical questions about the state of modern journalism and the role of media in society.
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