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Why Should You Spend The Next Five Minutes Reading This?

Why Should You Spend The Next Five Minutes Reading This?

Brendan Kane’s book will teach you how to effectively market your business, grow your user base and get your product out in front of a wide audience.

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288 reads

BRENDAN KANE

Even though building an audience does take a lot of time and effort, it’s actually one of the easier tasks. The harder part is maintaining that following, receiving engagement on posts consistently, and experiencing continual growth.

BRENDAN KANE

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240 reads

Who Is Brendan Kane?

Who Is Brendan Kane?

Brendan Kane is a digital strategist with over ten years of experience and helps businesses maximise their potential through customer engagement online by utilising social media tools as well as other channels.

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206 reads

Going Instantly Big On Instagram Is Often Reliant On Advertising

Going Instantly Big On Instagram Is Often Reliant On Advertising

To grow big instantly on Instagram, you will often need to reach out to a successful page in your niche and ask them to give your content a place (via a promo or shoutout) on their page. Promos are often better. Also, you will need to do a lot of research before you create any content as that content will represent your brand on the media and should be useful for other insta accounts as well. While some brands tend to go for viral thumbnails and catchy taglines, the content engagement actually matters if you want the users to share your content on their pages or with others. Make it relatable.

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191 reads

Think About Your Audience. Figure Them Out

Think About Your Audience. Figure Them Out

One of the biggest benefits of social media channels is their ability to help you reach and pinpoint your most ideal audience. For example, Facebook actually lets you target audience based on gender, location, interests, and lifestyle choices. Before you start producing a very specific content, experiment with different audience types based on different audience interests to figure out which audience is the most suitable and what kind of content will they like the most. Once you have done that, go big on your audience and craft compelling and engaging content. Find similar audience and repeat.

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165 reads

BRENDAN KANE

Remember, it's not always about the content but rather the context you present the content in. Construct your messages so they connect with all the different ways people perceive the world.

Communicate the same message in different styles.

BRENDAN KANE

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152 reads

Don’t Just Limit Yourself To One Locale. Invest In Others

Don’t Just Limit Yourself To One Locale. Invest In Others

If your product can suit the global trends, try to invest in acquiring invaluable followers from other countries as well by using high-quality, localised content. Start with countries that wouldn’t cost you much such as Indonesia, Brazil and India on Facebook where the population is high but the GDP is low which may let you spend less but acquire valuable insights about the general audience. Gaining followers from such countries can also bring a universal validation to your business showing how you care about diversity and culture. evenue may be low but also will be the cost of acquisition.

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121 reads

BRENDAN KANE

Followers in emerging markets can cost less than a penny, versus eight or nine cents in the United States. In emerging markets, there's often less competition and users spend more time on mobile devices.

BRENDAN KANE

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132 reads

TALHA MUMTAZ

And lastly, just to add to the invaluable knowledge, if you want to grow big on social media, make sure you are testing as much as possible. Gaming industry tests prototypes and different instances from their games in “playable ads” to test which ads are getting the most engagement. Then they build their product on those prototype ideas. Maybe you can do the same for your product.

TALHA MUMTAZ

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128 reads

IDEAS CURATED BY

talhamumtaz

Full time reader (and part-time Growth Consultant) trying to make the sense of the world by learning from the experiences of intellectuals around me and before me.

CURATOR'S NOTE

Learn how Brendan Kane built a massive following in just 30 days and how you can too.

Different Perspectives Curated by Others from One Million Followers, Updated Edition

Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:

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