Amp It Up - Deepstash
Amp It Up

Amp It Up

Frank Slootman

10 ideas


1.54K reads



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Most people won’t make an extraordinary effort. They’ll make an ordinary effort. The only competitive advantage comes from having people who will make an extraordinary effort.



234 reads

Raising the Bar on Performance

Raising the Bar on Performance

Going from good to great requires paying attention to details and exceeding expectations, not just meeting them. It means relentlessly raising the bar on individual and team performance at all levels.

Accepting mediocrity anywhere cripples an organization's competitiveness.


189 reads

Assembling the Right Team

Assembling the Right Team

Building a championship team is not about marquee names but rather people with drive, initiative, and a track record of outperformance.

  • Skills can be taught, but the right attitude cannot.
  • Have high standards in hiring.
  • Let low performers go quickly.


175 reads

Instilling the Right Culture

Instilling the Right Culture

Creating a high-performance culture requires leaders to set an intense pace and lead by example.

The culture must align around key principles and values like customer focus, excellence, innovation, and teamwork.

Culture is established early and hard to change later.


153 reads

Setting a Bold Strategy

Setting a Bold Strategy

  • Establish a simple, focused strategy and make it widely understood.
  • Set almost impossible goals to shock the system.
  • Do not spread resources too thin.
  • Make hard strategic choices to amplify strengths.
  • Bold strategies excite top talent.


154 reads

Executing Flawlessly

Executing Flawlessly

All efforts must align around strategy. Build streamlined, metrics-driven management systems to track progress. Stay close to the details of execution.

Push for speed but not recklessness. Do not tolerate mediocre execution or excuses.


143 reads

Developing Differentiated Products

Developing Differentiated Products

Build products that are not just incrementally better but fundamentally unique. Go beyond customer asks to delight them. Take risks on innovation but demand rigor.

Ensure development priorities align tightly with strategy. Kill less differentiated products.


135 reads

Amping up Sales Impact

Amping up Sales Impact

  • Motivate the sales team through contests and incentives.
  • Set high aspirations and track results relentlessly.
  • Use metrics to drive sales behavior aligned with strategy.
  • Spend time coaching major deals.
  • Make sales a core competence, not an afterthought.


123 reads

Leveraging Marketing Programs

Big marketing budgets are wasted without sustained programs to engage customers and promote differentiated positioning. Nurture target customer relationships. Promote thought leadership.

Build programs around key strategies and messages.


112 reads


“Priority” should ideally only be used as a singular word. The moment you have many priorities, you actually have none.



130 reads



Media buyer


The book Amp It Up by Frank Slootman shares leadership and management wisdom from his experience growing companies like Data Domain, ServiceNow and Snowflake. It provides advice on culture, talent, strategy, sales, marketing, product development and more. Slootman aims to help leaders ramp up performance.

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