Amp It Up - Deepstash
Amp It Up

Amp It Up

Frank Slootman

12 ideas


1.28K reads


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The "Insanely Great" Standard

Try to apply the "insanely great" standard on a daily basis to everything you do and see how far you get.

Generally people lower their standards to move things along, don't do that. You have to fight this impulse every step of the way.


167 reads


“Priority” should ideally only be used as a singular word. The moment you have many priorities, you actually have none.



159 reads

Crave a Culture of Energy

It is common for people to ask to get back to others within a week or more. Instead of expanding times, you should start compressing cycle times.

If we just change our mindset we can move so much quicker and this means working under a sense of energy and urgency.

Good performers crave a culture of energy.


130 reads

Don't be Scared of Firing People

Hiring is hard but firing is even harder. If we know that something or someone is not working out, why should we wait to pull the trigger? When there is doubt, there is no doubt.


104 reads

Good Leaders are Honest

Good leaders are honest, they explain that none of us are truly safe in our roles for any length of time. If this fact makes people uncomfortable, that's good. You need to get comfortable with being uncomfortable because the only alternative is denialism.


95 reads

Don't Settle for Respectable Mediocrity

Seek to exploit every ounce of potential you are entrusted with.

If you want to win big, imagine a radically different future that is not tethered to the past. This is why innovation always seems to come from the least expected places. They don't have a past to care about.


95 reads

No Strategy is Better than its Execution

If you don't know how to execute, every strategy will fail, even the most promising ones.

Execution is hard, and great execution is scarce—which makes it another great source of competitive advantage.


106 reads

Building a Strong Culture

Culture describes how people come together as a group on a day‐to‐day basis. It is not about making people feel good per se, it’s about enabling the mission with the behaviors and values that serve that purpose.

If you want to create a strong culture, you have to drive a more consistent set of behaviors, norms, and values and most importantly you have to focus on consistent and clearly defined consequences, day in and day out.

You know you have created a good culture when most of the organization is willing to defend and promote those values and call out deviations on a day‐to‐day basis.


77 reads


To truly inspire trust, underpromise and overdeliver.



97 reads

Key Takeaways

The key takeaways while creating a company are:

  • Attack weakness, not strength.
  • Either create a cost advantage or neutralize someone else's.
  • It's much easier to attack an existing market than create a new one.
  • Early adopters buy differently than later adopters.
  • Stay close to home in the early going.
  • Build the whole product or solve the whole problem as fast as you can.
  • Bet on the correct enabling technologies.
  • Architecture is everything.
  • Prepare to transform your strategy sooner than you expect.


91 reads

Drivers and Passengers

There are two kind of people in companies, drivers and passengers.

Passengers are people that live with the "enough" attitude, meaning that they want to do only what is expected and nothing more.

Drivers on the other hand get their satisfaction from making things happen, not blending in with the furniture. They like to take ownership, drive initiatives, motivate people...

You should have a company full of drivers.


80 reads

Care About What Others Say About You

Nothing puts rocket fuel in your career tank more than what other people say about you. Bosses, peers, and subordinates will all have strong opinions about what you're like to work with.

Smart managers know that for anyone well beyond entry level, exhaustive referencing builds a clearer portrait of a candidate than any number of interviews.


84 reads



Software engineer by 🌞 and sleepyhead by 🌑. Software architecture. Distributed systems. Personal productivity. Cats.


Frank Slootman explains in his book how to lead for hypergrowth by raising the expectations, increasing urgency and elevating intensity.

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