Creativity, Inc. - Deepstash

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Failure isn't a necessary evil. In fact, it isn't evil at all. It is a necessary consequence of doing something new.



1.1K reads


Candor could not happen without trust, and trust (like candor) must be earned over time



929 reads

Assemble Diverse Cross-Functional Teams

Assemble Diverse Cross-Functional Teams

  • Great films require both creative mastery and technical excellence.
  • Assemble complementary teams with diverse skills like art, animation, directing, writing and technology.
  • Collaboration between paradoxical abilities like mastery and beginner's mind yields breakthroughs.
  • Avoid silos. Value collective genius over individual brilliance. Help introverts contribute.
  • Build a cohesive team united by shared purpose. Diversity powers originality.


746 reads

Speak and Hear the Truth

Speak and Hear the Truth

To enable candor, build trust and mutual respect first. Question ideas, not people. Reward truth-telling. Make sharing concerns safe.

Authentic feedback, however brutal, aims to achieve excellence. Hear it openly, not defensively. Truth emerges through debate, not blind consensus. Hearing the truth, though hard initially, enables growth.


682 reads

Prototype Early and Often

Prototype Early and Often

Prototype to test assumptions faster and cheaper before committing fully. Fail early to succeed faster. Use minimum viable prototypes to validate concepts.

Collect real user feedback. Refine or kill mediocre ideas before over-investing. Move forward based on evidence from prototypes.


601 reads

Stay in Constant Beta Mode

Stay in Constant Beta Mode

View work as never finished, just released. Maintain beginner's mindset for continuous learning.

Evolve creative process constantly. Challenge status quo.

Eliminate silos; enable idea cross-pollination. Compete against yourself, not others.

Vulnerability and questioning lead to innovation.


565 reads

Postmortems Reveal Opportunities

Postmortems Reveal Opportunities

  • Conduct postmortems to reflect on successes, mistakes and key learnings. Prevent recurrence of mistakes.
  • Maintain data integrity; record facts. Consider multiple perspectives.
  • Identify process improvements. Frame as a learning opportunity, not blame game. Revisit after subsequent projects to gauge effectiveness of fixes.


536 reads

Instil Collective Ownership

Instil Collective Ownership

Enable people to identify deeply with company purpose. Elevate work from job to mission. Connect roles to vision to motivate. Celebrate team accomplishments.

Encourage ambitious organizational goals. Align rewards to team results. Build shared consciousness and commitment beyond titles.


543 reads



Interior and spatial designer


The book Creativity, Inc. provides an inside look at Pixar Animation Studios and the leadership principles that enabled it to become one of the most creative and successful animation studios in the world. Co-founder and President Ed Catmull takes readers behind the scenes, from Pixar's early days as a small computer company to producing blockbuster hits like Toy Story, Finding Nemo, and Up.

Curious about different takes? Check out our Creativity, Inc. Summary book page to explore multiple unique summaries written by Deepstash users.

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