Creativity, Inc. - Deepstash
Creativity, Inc.

James Craig's Key Ideas from Creativity, Inc.
by Ed Catmull, Amy Wallace

Ideas, facts & insights covering these topics:

8 ideas

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6.15K reads

29

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ED CATMULL

Failure isn't a necessary evil. In fact, it isn't evil at all. It is a necessary consequence of doing something new.

ED CATMULL

80

1.33K reads

ED CATMULL

Candor could not happen without trust, and trust (like candor) must be earned over time

ED CATMULL

51

976 reads

Assemble Diverse Cross-Functional Teams

Assemble Diverse Cross-Functional Teams

  • Great films require both creative mastery and technical excellence.
  • Assemble complementary teams with diverse skills like art, animation, directing, writing and technology.
  • Collaboration between paradoxical abilities like mastery and beginner's mind yields breakthroughs.
  • Avoid silos. Value collective genius over individual brilliance. Help introverts contribute.
  • Build a cohesive team united by shared purpose. Diversity powers originality.

59

783 reads

Speak and Hear the Truth

Speak and Hear the Truth

To enable candor, build trust and mutual respect first. Question ideas, not people. Reward truth-telling. Make sharing concerns safe.

Authentic feedback, however brutal, aims to achieve excellence. Hear it openly, not defensively. Truth emerges through debate, not blind consensus. Hearing the truth, though hard initially, enables growth.

64

716 reads

Prototype Early and Often

Prototype Early and Often

Prototype to test assumptions faster and cheaper before committing fully. Fail early to succeed faster. Use minimum viable prototypes to validate concepts.

Collect real user feedback. Refine or kill mediocre ideas before over-investing. Move forward based on evidence from prototypes.

60

628 reads

Stay in Constant Beta Mode

Stay in Constant Beta Mode

View work as never finished, just released. Maintain beginner's mindset for continuous learning.

Evolve creative process constantly. Challenge status quo.

Eliminate silos; enable idea cross-pollination. Compete against yourself, not others.

Vulnerability and questioning lead to innovation.

58

585 reads

Postmortems Reveal Opportunities

Postmortems Reveal Opportunities

  • Conduct postmortems to reflect on successes, mistakes and key learnings. Prevent recurrence of mistakes.
  • Maintain data integrity; record facts. Consider multiple perspectives.
  • Identify process improvements. Frame as a learning opportunity, not blame game. Revisit after subsequent projects to gauge effectiveness of fixes.

52

558 reads

Instil Collective Ownership

Instil Collective Ownership

Enable people to identify deeply with company purpose. Elevate work from job to mission. Connect roles to vision to motivate. Celebrate team accomplishments.

Encourage ambitious organizational goals. Align rewards to team results. Build shared consciousness and commitment beyond titles.

53

569 reads

IDEAS CURATED BY

jacrai

Interior and spatial designer

CURATOR'S NOTE

The book Creativity, Inc. provides an inside look at Pixar Animation Studios and the leadership principles that enabled it to become one of the most creative and successful animation studios in the world. Co-founder and President Ed Catmull takes readers behind the scenes, from Pixar's early days as a small computer company to producing blockbuster hits like Toy Story, Finding Nemo, and Up.

Curious about different takes? Check out our Creativity, Inc. Summary book page to explore multiple unique summaries written by Deepstash users.

Different Perspectives Curated by Others from Creativity, Inc.

Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:

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