So Good They Can't Ignore You - Deepstash

Keep reading for FREE


Consider "So Good They Can't Ignore You" as a compass in the vast wilderness of career paths. In this wilderness, myriad trails represent different career choices and philosophies, and many travelers wander, guided only by the prevailing belief to 'follow your passion.' However, this compass—Cal Newport's book—points towards a different north: the cultivation of rare and valuable skills, or career capital.


37 reads

The KeyWords

  1. The Craftsman Mindset is about building skills and mastering your craft through deliberate practice, leading to greater satisfaction and opportunities in your career.
  2. Career Capital: This concept refers to the unique skills and abilities you acquire that are rare and valuable in the job market.
  3. The Importance of Control: Gaining control over your work life is a key component of building a fulfilling career.
  4. The Role of Mission: Mission provides a sense of purpose and direction. A mission is a higher-level goal that is discovered through the mastery of your field, not something you start with.


29 reads


Imagine yourself as an artisan from the Renaissance, where your focus is solely on honing your craft to perfection, with every stroke of the brush or chisel being a step towards mastery. This is the essence of the Craftsman Mindset - a relentless pursuit of excellence in your skills, where the quality of your work is the primary driver of your career decisions, rather than a pre-existing passion or the constant search for job satisfaction.


26 reads

1.a. The Craftsman Mindset: Deliberate Practice

This is the cornerstone of the Craftsman Mindset. It involves engaging in focused, structured activities designed to improve performance in a specific area. Deliberate practice is often challenging and outside one's comfort zone, but it's essential for acquiring and refining skills.


21 reads

1.b. The Craftsman Mindset: Feedback Loop

An integral part of the Craftsman Mindset is seeking continuous feedback on your performance. This feedback is critical for understanding where improvements are needed and for guiding the focus of future deliberate practice sessions. Constructive criticism becomes a tool for growth rather than a source of discouragement.


16 reads

1.c. The Craftsman Mindset: Patience and Persistence

Mastery requires time and consistent effort. Adopting the Craftsman Mindset means being prepared for a long journey of skill development, recognizing that significant achievements and breakthroughs often come after considerable time has been invested in practice and learning


14 reads

1.d. The Implementation: The Craftsman Mindset

Assess Your Current Skills: Take an honest inventory of your current abilities and identify areas where there is room for Improvement. Look for skills that are both valuable and relevant to your field.

Set Deliberate Practice Goals: Based on your skills assessment, set specific, achievable goals for your deliberate practice sessions. These should be challenging yet attainable, with clear criteria for success.

Create a Feedback System: Establish a mechanism for receiving regular constructive feedback on your work. This could involve mentorship, peer review, or even self-assessment


12 reads


Imagine Career Capital as a form of currency in the job market. Just as money allows you to purchase goods and services, career capital enables you to "buy" better job opportunities, more control over your work, and ultimately, greater satisfaction. The more career capital you have, the more options and leverage you possess in your professional life.


13 reads

2.a. Career Capital: Rare & Valuable Skills

Career capital is built by acquiring skills that are both uncommon and sought after in your field. These skills set you apart from your peers and make you an indispensable asset to your employers or clients


11 reads

2.b. Career Capital: Deliberate Investment

Accumulating career capital requires deliberate effort to improve and expand your skill set. This means not only excelling in your current role but also seeking out opportunities for growth, such as challenging projects, additional training, or lateral moves that broaden your expertise.


11 reads

2.c. Career Capital: Market Value

The value of your career capital is determined by the job market. Skills that are in high demand but in short supply will significantly increase your career capital. It's important to stay informed about industry trends and emerging technologies to ensure your skills remain relevant and valuable


12 reads

2.d. The Implementation: Career Capital

Conduct a Market Analysis: Research your industry to identify which skills are most valued and which are becoming obsolete.

Set Skill Development Goals: Identify specific skills you need to develop or improve. Set SMART measurement

Pursue Strategic Opportunities: Look for roles, projects, or assignments that align with your skill development goals. This should challenge and push you out of your comfort zone

Document and Showcase Your Skills: Keep a record of your accomplishments, projects, and feedback. Create a portfolio and update your LinkedIn profile.


11 reads

2.e. The Implementation~2: Career Capital

Network Intentionally: Build relationships with professionals in your field, especially those who possess the skills you're aiming to develop. Networking can provide insights into how others have built their career capital and offer opportunities for collaboration and mentorship.


11 reads


Picture a ship's captain navigating through open seas, making decisions of the ship's course, speed, and destination. In this metaphor, the ship represents your career, and you are the captain. Having control means you can steer your career in directions that align with your values, goals, and lifestyle preferences. But just as a captain must be skilled and experienced to navigate safely, you must have sufficient career capital to exercise control effectively in your professional life.


7 reads

3.a. Control: Autonomy and Satisfaction

Autonomy and Satisfaction: Research in organizational psychology, notably by Daniel Pink in his book "Drive," identifies autonomy as a fundamental psychological need and a key driver of job satisfaction. Control in your career provides this autonomy, allowing you to align your work with your personal values and interests, which leads to greater fulfillment.


7 reads

3.b. Control: The Right to Choose

The Right to Choose: With enough career capital, you gain the leverage to make significant choices about your work. This could mean choosing the projects you work on, deciding who you work with, setting your own hours, or even working remotely. Control is about having these choices and being able to make them without facing significant resistance.


6 reads

3.c. Control: The Control Trap

The Control Trap: Newport warns of the "Control Trap," where individuals seek to gain more control over their work-life before they have the necessary career capital to support it. This premature move can lead to resistance from employers or the market and potentially set back your career.


8 reads

3.d. Implementation: Control

Assess Your Current Level of Control: Reflect on how much control you currently have over your tasks, time, and work relationships. Identify areas where you would like more control and what might be preventing you from achieving it.

Build Sufficient Career Capital: Before making any significant moves to increase your control, ensure you have the necessary career capital. This means developing rare and valuable skills that give you leverage in negotiations or decisions about your work.


6 reads

3.e. Implementation~2: Control

Make Strategic Moves: Once you've built up your career capital, look for strategic opportunities to increase your control. This might involve proposing a new project that aligns with your interests, negotiating for flexible working conditions, or even starting your own business.

Anticipate and Mitigate Risks: Be mindful of the Control Trap. Consider the potential consequences of seeking more control and have a plan to mitigate risks. This might involve having a financial safety net, maintaining a strong professional network, or gradually increasing your control to avoid pushback.


5 reads

3.f. Implementation~3: Control

Continuously Evaluate and Adjust: As you gain more control over your career, continuously evaluate whether this control is leading to the satisfaction and fulfillment you expected. Be prepared to adjust your approach, develop new skills, or even relinquish some control if it serves your long-term goals better.


5 reads


Consider a lighthouse guiding ships through treacherous waters to their destination. In this analogy, your mission is the lighthouse, providing direction and purpose to your career journey, guiding your decisions and actions through the complexities of the professional landscape. A well-defined mission ensures that your efforts are coherent and aligned towards a significant impact.


4 reads

4.a. Mission: Emergence from Career Capital

Emergence from Career Capital: Newport emphasizes that effective missions are often discovered at the cutting edge of your field, emerging as you gain deep expertise and insight. This depth allows you to identify unique opportunities and gaps that can be transformed into your personal mission.


3 reads

4.b. Mission: The Adjacent Possible

The Adjacent Possible: The concept of the "adjacent possible," a term borrowed from innovation theory, is crucial in understanding how missions form. It suggests that at the frontiers of any field, new directions and opportunities become visible that were not apparent before. Your mission likely lies in these newly visible horizons, which you can only see once you've accumulated enough career capital.


5 reads

4.c. Mission: Little Bets

Little Bets: Developing a mission often involves making "little bets" or small, low-risk projects that allow you to explore the adjacent possible. These experiments can lead to surprising discoveries and help refine your mission over time.


7 reads

4.d. Implementation: Mission

Deepen Your Expertise: Focus on becoming exceptional in your field, as a deep understanding and a high level of skill are prerequisites for identifying a meaningful mission. This involves continuous learning, deliberate practice, and seeking out challenging projects.

Explore the Adjacent Possible: Stay engaged with the latest developments in your field and look for emerging trends, technologies, or unsolved problems. Attend conferences, read scholarly articles, and network with leading professionals to expose yourself to new ideas.


5 reads

4.e. Implementation~2: Mission

Experiment with Little Bets: Start small projects or initiatives that allow you to explore potential missions. These should be manageable in scope and scale, allowing for failure without significant consequences.

Reflect on Your Values and Interests: Align your mission with your personal values and interests. A mission that resonates with what you genuinely care about is more likely to be sustainable

Solicit Feedback: Share your ideas for a mission with mentors, peers, and others in your field. Ensuring it is both valuable to your field and aligned with your skills and interests.


7 reads



Imagine walking on a tightrope, where every step is a deliberate practice towards mastery. This is akin to Newport's central thesis: passion comes after you put in the hard work to become excellent at something valuable, not before. In the world of work, the book challenges the conventional 'follow your passion' advice, suggesting that skills and mastery are the true foundations of a fulfilling career.

Curious about different takes? Check out our So Good They Can't Ignore You Summary book page to explore multiple unique summaries written by Deepstash users.

More like this


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates