This Is Marketing - Deepstash
This Is Marketing

This Is Marketing

Seth Godin

7 ideas

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1.66K reads

20

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SETH GODIN

“anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.”

SETH GODIN

30

336 reads

Not just ideas, but markets

Not just ideas, but markets

“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.”

33

263 reads

Marketing problems?

  • You aren’t busy enough.
  • Your ideas aren’t spreading.
  • The community around you isn’t what it could be.
  • The people you care about aren’t achieving everything they hoped.

30

241 reads

Form deep connections

Form deep connections

It has to resonate with the listener, to tell them something they’ve been waiting to hear, something they’re open to believing. It has to invite them on a journey where a change might happen. And then, if you’ve opened all those doors, it has to solve the problem, to deliver on the promise.

30

200 reads

Not selfish mass marketing

You have a marketing question, and it’s possible that there’s an answer.

But only if you look for it.

“ Instead of selfish mass, effective marketing now relies on empathy and service.”

27

208 reads

A chance to serve

A chance to serve

Marketing is the generous act of helping someone solve a problem. Their problem.

It’s a chance to change the culture for the better.

Marketing involves very little in the way of shouting, hustling, or coercion.

It’s a chance to serve, instead

30

194 reads

Marketing in five steps

  1. The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
  2. The second step is to design and build it in a way that a few people will particularly benefit from and care about.
  3. The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.
  4. The fourth step is the one everyone gets excited about: spread the word.
  5. The last step is often overlooked: show up—regularly, consistently, and generously, for years and years

38

218 reads

CURATED BY

buzzedison

Business Strategist, Investing in Africa, Tech Evangelist.

CURATOR'S NOTE

How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.

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