by Seth Godin
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“anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.”
“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.”
It has to resonate with the listener, to tell them something they’ve been waiting to hear, something they’re open to believing. It has to invite them on a journey where a change might happen. And then, if you’ve opened all those doors, it has to solve the problem, to deliver on the promise.
You have a marketing question, and it’s possible that there’s an answer.
But only if you look for it.
“ Instead of selfish mass, effective marketing now relies on empathy and service.”
Marketing is the generous act of helping someone solve a problem. Their problem.
It’s a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hustling, or coercion.
It’s a chance to serve, instead
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Business Strategist, Investing in Africa, Tech Evangelist.
How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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