How to manage reader's attention - Deepstash

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Contrast

Contrast

We give attention to the things that stand out in the line.

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To Motivate

To Motivate

Not every person will read your text. Most readers will check headlines, look at illustrations, and read some parts of the article. Therefore, we need to make sure that the most important parts are HIGHLIGHTED.

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Emphasizing

Emphasizing

"""

Sometimes, we want to stress the most important information: event, campaign, form, action...

It should be placed in a prominent place.

"""

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Ways to Grab Attention

Ways to Grab Attention

  • Add texture (e.g. divide into 2 columns) 
  • Increase the size (e.g. use headings system) 
  • Use bold colors or fonts (higher contrast is better for important information)
  • Change the format (e.g. include illustrations in the text)
  • Add emojis 😁 (especially in social media)
  • Animate (moving objects in the midst of still images grab attention) 
  • Place in the corner (the most important information should be at the beginning of the article) 

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What to Do

What to Do

  • There is no text without aim. Stresses will help to get it, so every text should have accents.
  • Don't stress something - just the most important and interesting.

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Check Your Image

Check Your Image

  • To check yourself, read just stressed lines: from headlines to removals. Questions: Does it help to understand the article? Do you see the benefits? Could you find advantages of the product?
  • Make a prototype - the schema of the page. Add comments, colors, different sizes, images, tables, bullets, buttons and so on. It will significantly help the designer.
  • Don't overdo it. The more accents, the less contrast.

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Similar Elements

Similar Elements

Readers use similar elements to relate, such as highlights or URLs. However, if we stress other elements in the same way, we will disorient our audience.  

Therefore, parts of the text with different purposes cannot be the same. 

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IDEAS CURATED BY

my365media

Content maker, writer, journalist. My themes are freelance, self-esteem, parenting and development

CURATOR'S NOTE

Short summary from the course for copywriters from Sdelaem

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