How to manage reader's attention

"""

Sometimes, we want to stress the most important information: event, campaign, form, action...

It should be placed in a prominent place.

"""

• Add texture (e.g. divide into 2 columns) 

• Increase the size (e.g. use headings system) 
• Use bold colors or fonts (higher contrast is better for important information)
• Change the format (e.g. include illustrations in the text)
• Add emojis 😁 (especially in social media)
• Animate (moving objects in the midst of still images grab attention) 
• Place in the corner (the most important information should be at the beginning of the article) 

• There is no text without aim. Stresses will help to get it, so every text should have accents.
• Don't stress something - just the most important and interesting.

• To check yourself, read just stressed lines: from headlines to removals. Questions: Does it help to understand the article? Do you see the benefits? Could you find advantages of the product?
• Make a prototype - the schema of the page. Add comments, colors, different sizes, images, tables, bullets, buttons and so on. It will significantly help the designer.
• Don't overdo it. The more accents, the less contrast.

Readers use similar elements to relate, such as highlights or URLs. However, if we stress other elements in the same way, we will disorient our audience.  

Therefore, parts of the text with different purposes cannot be the same.